I am new to the Ecommerce world. I recently launched my e-commerce electronic store on April 13th. The name of the site is www.teknologei.com I am currently drop shipping electronic/phone accessories products on the site. I have tried to watch as many YouTube videos and literature on how to run a successful store. As of now I have been split testing many products with not much success at all. I have so far 646 sessions, $196 in sales 8 total sales, 22 add to carts/18 checkout/8 conversions(Purchases). I have been mainly marketing on Facebook. The same issues tends to happen over and over. Once I put the ad up I will normally make a sale that day or the day after, then after that nothing. I always split test on 5/day budgets. According to Facebook most of them perform average to above average for Quality, Engagement and Conversion Ranking. I am unsure if my budget is just too low to see the desired results. So far absolutely none of my ad sets have been profitable. So far I have spent $305 in Facebook ads with only $196 in sales. I have done my best to optimize my landing pages with countdowns, checkout animated buttons, reviews, pop-up for email list and scarcity tactics but I have still not yet become profitable. I have not yet implemented the abandoned cart campaigns. I would like to know if it will just take time for my store to be profitable or am I doing something extremely wrong. As of right now my conversion rate is extremely low 1.7%. I would like that number to be closer to 3-5%. My goal because I am new is just to run a profitable store. It doesn't have to make a whole lot of money I understand that will come in time. If I could get some help on what I could do differently to succeed would be great. Thanks
Hey there, Quickly looking over your store, I see a few areas of where you could improve it.
1. Add an About Us page. This is important because it tells your brands story and why people should buy from you. Your website feels a little like Amazon where we are just getting what we see.
2. Add a little bit about your company on the front page. Same reason as above.
3. Add your business address on the footer of your website. It helps build credibility. It feels like another selling page.
4. Invest in a new logo.
I have created a best practices guide summarizing above, check it out here
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Give your site the below-mentioned amendments for a unique brush up:
Expecting a great success for you in the coming time.
Hello @pjmalcolm ,
Congratulations on your new store. I've taken a look at your store and ts already looking great. I've some suggestions to increase the conversion rate.
1. There is no detailed product description in some product pages. Example: https://www.teknologei.com/collections/iphone-cases/products/360-full-cover-iphone-case-for-iphone
2. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website.
3. Add social media for the store to increase the traffic
4. A FAQ would be useful!
5. Add About Us page which is a reflection of the purpose and personality of the business.
6. Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
I also did a flare check on your site. You have only 9 results indexed by Google. But your website has 34+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). To appear in search results though, Google has to first find your website content. It used to take years to get your content found by Google and major search engines. Not any more. Doing SEO once is virtually useless. To get in front, and stay in front needs regular feeds to Google and Bing. We created flare to deliver search engine feeds on a regular basis without taking your time.
You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. Plus! only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!
In addition to what's already been suggested, a few additional ideas:
Marketing Strategy @ DeepVarnish