Congratulations on a new online venture. Low organic traffic, in the beginning, is perfectly normal, so there's nothing wrong in this area. Do you also drive traffic other ways than through blogging and SEO? Those take time to really bring results, so it's worth looking into Facebook ads, Instagram ads and Pinterest ads to generate more steady traffic faster.
When it comes to website layout and design I have a few suggestions.
Your homepage header area is quite substantial, pushing the rest of the website content down the page and out of view when you land on the page. This is how your homepage looks on my 15" screen laptop:
The top menu and intro text below take a lot of space, which makes the sliding images almost invisible above the fold [area visible without scrolling down]. Consider reducing the number of menu links by nesting some of the collections together [in a form of drop-down menu] and having only one row of links.
Also move the intro area:
below the sliding images.
Sliding images - change the transition time to 7 seconds - it's recommended to give your visitors enough time to see what's in each image in comfort and then decide to click it. This will improve your user-experience and click through rate.
The featured categories look really adorable. I love that you have plenty of useful info links in your footer area and your contact details and address are quickly displayed, which builds trust, perfect.
You have a quick buy enabled on the collection page, very smart.
Consider removing the collection 'Swaddle Blankets' from the top menu as it only has one item:
You can add this product to more general Accessories collection if you have one, and then display it back in the menu once you have more items here.
Consider also merging some of the smaller collections together - at the moment your visitors have to do a lot of clicking to view the collections, and some of them have only two products in them. Always reduce the number of clicks your visitors have to make in order to complete a sale and simplify navigation as much as you can.
You can merge all these collections together:
This will reduce the number of collections in the top menu and improve the navigation of your website, which as a result will improve your conversion rate [sales].
Hope you found this helpful, if so please click "like" below to let me know :)
I love your products, they look so good and your online store is well, it needs small improvments. I see your instagram page you have 1,5K follower almost and you take some engagement but you need to put your store url in the posts.
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Your store has a friendly vibe and the clothes are adorable as well. We have two ecom clients that sell to parents.... so this experience is where my feedback is coming from. Plus as a fellow Canadian business, it's great to see you succeed. Here are some ways to make the store better:
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.