Good tip Michael - I wish more people were aware that building a profitable business takes time. All these online "gurus" make you believe the success is just a click away, and especially when you add a dropshipping model to the equation.
I have like 600 visitors in total launch and yet not a single sale..
And your exptectation is what exactly? 1 sale, 30 sales, 600 sales? where is this expectation coming from?
Unfounded expecations are bad business, for actual conversions thrown around numbers are 1-2% conversion per 1000.
If you have abanded carts, use the recovery feature to send abanded cart emails(ABE). Perhaps asking for feedback you can to edit your notification templates or build a full email sequence for 1-3 staged emails.
I'd hop over to the marketing subforum for advice when sending ABE's how to phrase any request for a non-customer to do something for you. Most advice will tell you to up the sense of urgency for ABE's but that could be counter to getting actionable feedback, and artificial rushing can be alienating.
Wondering where that conversion rate - "actual conversions thrown around numbers are 1-2% conversion per 1000." - comes from. Per 1000 what - visits, views? I guess the "per 1000" is confusing me. I was taught that percent was per 100, not 1000.
Here's an article that is a little more specific, and reflects what happened in my Etsy shop - about a 2% conversion rate. But that was after quite a while struggling with less than a .1% rate. Unless selling something like money for1/2 face value, getting started in e-commerce is tough and takes a lot of patience and tweaking of websites, products, and expectations. I guess one shouldn't expect to be "average" right out of the gate - it takes awhile.
Per 1000 what - visits, views?....
....I guess the "per 1000" is confusing me
Basically on traffic action the 1000 comes as a stats conveinance and from advertising CPC(costperclick) being based on 1,000 impressions. So isn't 1-2% of 100 , it's just 1-2% of the amount so it's not 1-2 sales out of 100, it means 1-2% ~10 sales when that amount is 1000. Going further if it is 1-2% out of "100%" then that would be just 1-2 sales but stats average error rate of 1-2 nets you 0 conversions.
What methodolgy are those numbers based on? Or peer-reviewed studies? Or even articles written by industry recognized specialists? Maybe some links to information that supports them - especially for the stats average error rate.
The industry (e-commerce) standard average conversion rate is 1%-3%, or 1 to 3 sales per 100 visits (See the link in my previous reply). If based on 1000, then the site - on average - will make 10 - 30 sales. But that's the average and it's doubtful many sites start off by achieving the industry average. At least that's what I've found when performing a search for "ecommerce average conversion rate".
Most important, I think, when discussing averages is to remember that they are averages and only offer a snapshot of what has happened in the past- not what will happen tomorrow.
PS, CPC is three words, cost per click, not costperclick. :o)
Trust is major factor here - you mentioned you sell cheap 'designer' clothing - which designers do you carry? I haven't seen any major brands in your store. And I have to agree, 1-3% is the average conversion rate in ecommerce, and that is 1 per cent of 100 - not 1000.
Yes, What am I missing in terms of trust ?
I`m working on adding a section for displaying designer brands my store have.
But that is not the issue here, since my traffic is not organic and all are paid google ads.
For e.g I targeted Michael kors bags -> landed on my michael kors bags page (600 visits) - not a single sale...
This is the issue here.. I think I am missing something