I tend to trust sites that have a physical address. I understand many ecommerce sites are operated much as mine - from spare space at home, but knowing approximately where home - or the place of business - is important to me. Knowing where the product ships from is helpful, too, especially from a drop-shipper.
I don't buy from drop-shippers no matter how much I might trust the site owner. Been burned too many times with non-deliveries, not-as-described products, and shoddy service.
But, that's just me.
As to sticking to the topic - I asked questions of Paul because the OP is providing numbers and any response to those numbers must be answered with information about conversion rates. Didn't mean to appear argumentative or to be hijacking the thread - just trying to answer the questions asked and uderstand other's answers.