I have gone through your store. Here are some of my suggestions. Buyers consider visual appearance to be the most important factor when making a purchase.
Your store niche is good, you can make huge money out of it if you work on the home page. Your home page is too small, you can add some sections below collection list like - best selling products, Something Interesting ( maybe little about your story with a link to about page), Newsletter Sign Up, Popular Products ( 4-8 Max ) I would only use 4, portray reviews (if any).
- Use a favicon. Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads, and even search results. It helps with Branding, easy identification by a user (usability feature), Gives a professional look to the site.
- The purpose of a website footer is to help visitors by adding information and navigation options at the bottom of web pages. It must have quick links to social media, contact us & about us page, privacy policies, return policies, login, site map, navigation menu, etc.
Honestly, the products that you have in your store are great. With a pinch of engagement, your sales can skyrocket. I have some other "must-have" suggestions for your store. Before that, I need to know what are your engagement strategies for new visitor engagement. I mean how do you convert your new visitor to a customer?
Cal here from Shopify, thanks for reaching out to us. I've noted some improvements that you could consider implementing in your store. Is this your first eCommerce site?
In your case, I would study up on what your own favorite eCommerce websites are doing and try to follow the experience as closely as possible.