Hi there! Maggie, Shopify Expert here
Your store needs a few finishing touches, like some of the images are stretched out and blurry, so they need to be cropped to the right dimensions:
Best regards,
Maggie
Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
Hi @magical-x-shop ,
After browsing through your store, I’d like to share some of my thoughts and suggestions on how you can optimize your current online store. You can check out this article first on how you can build a high-converting page and store.
Pros:
- The web layout is clean and organized, I didn’t find much trouble navigating in your site. I think this is important as understanding the customer’s buying journey and how you can make it effortless for your visitor will significantly affect the conversion rate.
- Return and Shipping Policies are clearly presented in the Footer. This helps build trust between you and your customers, as these are 2 most popular concerns when buying online.
- Product page is efficient: using color as swatches, product description is well presented with heading and bullet points instead of lengthy list.
What can be improved:
- The color: It’s great to keep your website clean and simple, but I think that the color (grey and white) is a little dull as the grey does not necessarily bring a natural, aesthetic feel to a cosmetic store. You can try Coolors to generate a color scheme that deliver the atmosphere you want. Furthermore, the Header color is illegible with 2nd and 3rd banner
- There’s some minor defects you may fix like image quality is not good, or aligning products.
- More Call-to-Action. This will serve as a little push towards your visitor’s buying decision. I don’t see many CTA buttons across your site and there’s nothing much showing that your store is better than others and I should buy the product here. So yeah, showing your unique selling point and an action-driven button are vital in building only stores.
I understand that building store is nowhere near an easy task, and you must have invested a lot of time and effort into making this work. Overall this is still an excellent job you got here and just a little tweak can go a long way. You can try using a page builder like PageFly to make this process less painstaking as they will help you with layout, customization, SEO, etc. Good luck with your launching!
Hey @magical-x-shop,
First off, good job for asking for feedback it's smart to get input, especially before a launch!
The first thing I see when landing on your site is a banner with three acne reacted photos. I would definitely change these because although it does identify your target market, it misses the opportunity to tell what your solution is. I would instead put a before and after photo with a link to the product that did it.
Next, I would change your navigation menu. It currently has "Home" "Catalog" and "Track Shipment". I would change this to include links such as "Acne" "Blackheads" "Pampering".. etc. something along those lines. Same thing for how you organize your products, when you click catalog there is no clear organization to it. I'd recommend organizing your products into collections.
Lastly, and the biggest thing is your SEO. You sell products with a target audience in mind, which is great! In order to reach them you will need to spend some time working on your SEO. We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:
We hope our response was helpful, if it was, let us know by giving us a thumbs up!
Best of luck!
