I would like some feedback on my bee store

[Lebonski]

Hello, I have had this store online since about 6 months. www.thehappybeehub.com

I made about 40 sales but my conversion rate never went above 1% so I think there can be some improvements still. Amy tips or advice would be most welcome and in return I would also have a look at your store. Thank you!

[Aizada]

Hi @Lebonski 

It is great that you are working to help the organizations. I think by now all of us are aware of the bees going extinct and the positive impact they have on our ecosystem. I think you should focus even more on a sustainable basis if your business. Try to work with people that also offer something that helps the environment. Also, you can work with influencers that promote that type of life because most of their subscribers share that point of view and probably would love to contribute to the environment by purchasing something from you. 

I recommend taking advantage of your blog and start selling from there. Search for relevant keywords, use them, get traffic and convert it to sales. In your specific niche, you have high chances to monetize your blog. 

AS for the flaws, I think your reward program is not set up correctly, you ask a lot of points for the 5 % off but give not enough points for each action. I recommend setting up the earning rules that way so if a person completes all of the actions, he/she gains 100 points which is enough to to redeem for a percentage off. Otherwise, it is not an incentive at the moment. 

Also, I see that you are using the Reviews app as well, therefore I would like to recommend using Growave., because it has Reviews and Rewards in one platform. Since it is fully integrated it allows you to give points for leaving reviews as well. And our support team will help you set everything up and start selling. Besides, we have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts all in one platform. 

There is a free plan available also, we are offering an extended trial on the COVID-19 period. 

 Hopefully, I managed to help you. If so, please let me know by liking this post. 

 Take care and stay healthy <3

[MS-WEB-DESIGNER]

Dear Lebonski,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

Store Loading Speed -- Store loading speed is very poor for mobile, need to improve speed immediately.

Header/Footer -- 

Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header.

Also, create a slide out cart, a cart icon with item calculator.

Home Page -- 

A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. 

Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions. 

Collection Page --

Your customer views this page to have an in-depth view of the products and services you offer. 

Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.

Product Page -- 

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button.

I’d suggest you to try our all-in-one app, Cart2Sale  that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

Cart Page -- 

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. 

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. 

Integrations on your store --

How do you plan to monitor your site performance and track conversions? 

Simply set up and integrate Google Analytics and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

Besides these tracking methods, make sure the following is included on your store:

1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them. 
2. There needs to be a strong colour coordination among all the colours used on your store. Try to use the same or similar colours used in your logo throughout your store and in the social media business page banner or cover picture you create.
3. Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
4. Ensure your store speed is optimized. You can do this by checking your google page speed score. Minify codes that are redundant or apps that are slowing down the site speed.  Make your site mobile-friendly. 
5. Optimize your user experience with easy navigation, proper spacing, alignment, font and colour coordination.
6. Optimize your menu and use silo structure.
7. Use Google Shopping and Facebook ads for conversion

Please contact us if you need any help.

[neha-sparq]

Hey The Happy Bee Hub,

The "numbers" clearly indicate that your store has been successful to a certain extent, however, some improvements are needed to make it work to the best of its abilities. Look into the below-mentioned tips for the same:

1. A "BUY NOW" Button is an instant "Call to Action" which when added helps in simplifying the checkout process.
2. Align all "Footer links" vertically for symmetric placement.
3. "New Arrivals" are a must on the homepage for knowing the latest store trends and product designs.
4. The addition of "alternate payment methods" like "Shoppay and Amazon Pay" tend to provide variety to the customers for ease of payment.
5. Including"promo offers" using a "bold unique header template" and a "catchy tag-line" like "Ends Today! 20% Off Friends & Family" OR Last chance to get 50% off! OR "Want 20% off your next order?" as a part of your store header can encourage people to take you up on the offer.
6. Make your "About Us" section more "expressive" by adding some images to it.
7. "Contact Us" is incomplete without a contact form.
8. Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
9. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
10. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here. 
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

I wish the store gets even more sales than before this time.

Neha :)

[MansionEcom]

Hi @Lebonski ,

Congratulations on your store. i've taken a look into your store. Nice concept and the store is looking great. I've some suggestions to increase the conversion rate.

1. Add an interactive form in the Contact Us page for better customer interaction.

2.  Discounts and limited-time offers will help to increase sales.

3. Add filters in the collection pages as it will be easy for customers to select the products based on their criteria.

4. Add Buy Now button in product pages which will simplify the purchasing process for consumers, improving their customer experience.

5. Add product reviews as most of the customers read the review before purchasing the product.

6. Add more payment options which will be convenient for the customer to purchase products.

7. Add 'New Arrivals' section to help customers keep updated on new products.

8. Email newsletter subscription section is available in Home page only. Add same footer in all pages.

9. It would be nice if product images could be zoomed in / enlarged

I also did a flare check on your site. You have only 37 results indexed by Google. But your website has 142+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. Plus! only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.

Hope this was helpful!

Jeena

[oscprofessional]

Hi @Lebonski 

I just had a look at your store, you need to work on few aspects to increase your sales.

I would recommend you to work on to build customer trust, add some trust signals. It build customers trust and help users to feel more secure in their buying decision. 

Mobile Score: Your google page speed score is only 42.  Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well. 

Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.

Create a sense of urgency: Creating a sense of urgency helps increase sales when used in moderation. Take a look at your sales funnel and see where you lose the most leads. Making people feel as if they’re about to lose a great opportunity is a powerful way to drive conversions.

Call of Action Placement: You need a strong call to action to gain people’s attention and to convince them to act. Try to use good CTA to increase conversion and sales.

Ads: If you want to increase sales I would recommend to start off Facebook or Google Shopping ads. It becomes easier to get conversion faster and grow your business with the help of Ads.

I hope you like my feedback. Thank you!

Thanks!

[PageFly]

Hi @Lebonski,

I suggest some tweaks that I think could intrigue people to stay longer and explore your store, you can try to see if this works:

1. Make it even clearer what you sell.

This section features the collections available in your store, which is great to give people an overview of what you are selling. People can also tell from the background images what this collection include, however, the background image itself cannot describe all the products included.

==> So, add description of the products inside. For example: Chopsticks, Bag, Wooden Clocks, etc..

 

The same applies to the hero banner, don't be general with just "Help save the bee". Add a short description of what is available within your shop.

2. Add more product images.

You are featuring the "Best Sellers" on your homepage, try adding a secondary hover image into each item thumbnails. This will allow people to quickly take a closer look into the details of the products.

3. Recommend product by topics.

You are recommending the popular "New Arrivals" and "Best Sellers". Try to be a bit more creative by recommending based on customers' acutal demand. For example, target those who are decorating their home and recommend the "Best product for home decoration", or "high school trending".

The key is to understand your actual customers and their needs.

Just some of my opinions. Hope this can somehow helps :) 

If you have any other questions, you can ask me here: https://community.shopify.com/c/Feedback-On-My-Store/Shopify-Store-Design-Q-amp-A-Feedback-To-Your-S...

[gchaney]

You know why I passed on your app? Your price point for features is excessive to new business when cash flow is most important. To get the full compliment of what you need to roll out a effective program from the get go, in 12 months of expense you could have developed your own solution using a 3rd party programmer.

Plenty of low cost apps that do exactly what this one does. Yes...you have to cobble them together, but in the end, the price is much lower and they do work together. Granted, that is just my opinion which is worth exactly what anyone paid for it :)

Cheers.

[AiTrillion]

Hey @Lebonski, you have a really great store and great collection. Here are some improvements that you can do:- 

- Add a 'ADD TO CART' button below every product in the product page and also on the homepage.

- To increase the conversion rate I would recommend add a referral program. A referral program can help optimize your sales cycle, help you produce quality leads, and take your marketing efforts up a notch. People are more like to make a purchase when a product is referred by any friend. You can boost your marketing ROI and drive conversions with referral marketing. Also, it builds up your social proof and social currency, develops an engaging way to communicate with customers in multiple channels and hit right on your target market.

- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

- You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.

- Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.

To implement these marketing tools in your Shopify store to increase conversions by engaging visitors in your store I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.  Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.