I've started my first Shopify store in hopes of eventually leaving the 9 -5 corporate lifestyle. I've played around with Facebook ads and received a little bit of traffic from there and Instagram. The problem is that most visitors tend to leave upon landing on the first page. I'm not quite sure what I'm doing wrong so far, so any feedback is welcome.
Here is a link to my store Authoritative Apparel.
Congratulation for your store. We have gone through your store and hope the following suggestion will help you.
1. Optimize your store loading speed for mobile and desktop
2. Design can be more better and organized
3. Optimize your each product landing page
4. Landing page should be product page for ads
5. Do remarketing
There are other areas you need to work
Need more experts tips? Please find experts here: https://ecommercetask.myshopify.com/
Thanks & Regards
MS Web Designer
If you are getting views this surely means visitors are interested to buy from your store, however they might not have found your store appealing, though it's a gem of a store but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
Account login system is a must in an ecommerce.
For engaging new customers, add a section of best-selling products.
For some sales in the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a seperate sale page for discounted products.
Also, You have around 40 products and sure you might add a few more as its just a start for you visitor might feel hard to find the right product.
Also your search page is bit off and empty https://authoritativeapparel.com/search?type=product&q= Don't you think if suggestions are offered to searchbar, there will be a lot of chances for a visitor to buy from your store?
I would recommend to replace the default search with advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction and other such feature. Visitors with search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
I hope my feedback will help you converting visitors into customers.
Really good job on launching your store. I think there isn't a ton to change, but I'm going to nitpick anyways, because there is always room for improvement :D.
After carefully reviewing I don't see a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .
Did you think about adding reviews. Adding reviews would help your customers research the products they are going to buy. Plus if someone likes a product they bought from you they can leave a review.
After carefully reviewing I don't see a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
But seriously your store is actually really great, and I think just a few minor tweaks could really go a long way.
If you found this review useful I created an email course here https://mailchi.mp/7d8692283c12/shopify-conversion-course where you can learn more ways to convert your customers
To learn more visit https://www.answrly.com/