I would love your opinion and advice.

7 0 2


I have recently updated my store and added some new products, I am still not getting many sales as of yet. i would really appreciate if a professional can provide some feedback for my store. 


Thank you

1 Like

Hi @LittleSweetie 

I am Victor, Marketing Manager of PageFly - Page Builder and I would love to share my recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment. Your store looks quite professional and beautiful, and I like your products.

Add a favicon to your store.

This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...

1. Home page

1.1. Add a call to action button on the image banner

Little Sweeties Clothing 2020-09-16 07-53-08.png

  • A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store. I see that the banner has a box New Hair Accessories, but it's not clickable. So you can make it as a call to action button and make it clickable. Or if not, you can put another call to action button as I show on the banner
  • Actually, I recommend that you can choose a banner image which focuses more on baby clothing - your store's product. 
  • Another thing I really would like you to notice that you should need to make sure within 5 seconds, customers know immediately what your store is selling. Therefore I recommend you change another banner image to the store's products with a high-quality image.

1.2 Make sure that customers don't miss any collections on the home page

I have to go to Our Range on the header menu to see all store's collections and I notice that your store provides Beanies and Jumpers collections so I recommend you should show all collections of your store on the home page. 

This helps to increase the conversion rate for your store and avoid the bounce rate because they will be aware of your store's products and they won't leave early. 

1.3 Add social media

You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.

I also notice that you put your store's social media on the footer but it is less attractive, therefore I recommend you should add social media account with images, for example, Facebook or Instagram feed with always-updated product images.

2. Collection

I take this collection page for example https://littlesweetiesclothing.com/collections/overalls

2.1 Make the price fixed 

Currently, when I hover the mouse on the product, then the price is displayed, for the conversion rate, it's not good. In a collection page, you need to give customers more information and visible. 

2.2 Add secondary hover image on each product image

I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection. 

3. Improve SEO

Little Sweeties Clothing 2020-09-16 08-15-59.png You definitely need quality content, even headline, product title, description to increase the ranking on the search engine. You can try to do some keywords research and improve those, you can check this guide to know more about how to write content to drive sales


A page builder would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.


Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.

I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips. I also include the Shopify collection page tips on it. 

If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!

- Do you need to customize your landing page, product page, blog, coming soon, FAQ, about us pages? Check out PageFly - Advanced Shopify Page Builder.
1 Like
New Member
2 0 0

"Accessories" is spelled wrong on the main image which can definitely make people question the authenticity of the site.  Also, if the products advertised are deserving enough of that large main image I say make it clickable and link it to them.

Having to scroll down quite a bit just to start seeing products is always a tough sell.  Overall, I'd add better access to your collection pages and products with a more robust menu, and maybe even the search bar being visible across the top of your page at all times.

Good luck and enjoy Spring as it just beginning to get cooler over here!

117 7 47

Hi @LittleSweetie

Just take a look at your store and have some suggestions for you:

- You're having some problems with your banner. Firstly, you use 3 text sections and not even one has a CTA button, try to make that simple and add a CTA button. Secondly, the right white space will make customers feel your store unprofessional. 


- This section is good, but also, add a CTA button in this section


- You need to have the same size for all product photos. And it would be great if you can have Quickview buttons on those products to help your customers see more details faster.


- You're having toom much between text sections. And this makes your customers have to scroll to see the add to cart button.

Also, on the product pages, move the add to cart button to the top and the product details to the bottom. 


- Now, you're having two reviews, so try to show all at the same time. 


- I see your Instagram, and you're building it, right? You can try to create an Instagram gallery to show its content on your homepage and also guide them to your Insta account. 

Check it out if you want to do that: Shoppable Instagram Gallery. It's affordable and very user-friendly. 

And try to remember to target the right market, and spend your money on ads in a smart way. 

Hope this helps!

Happy selling, 



Shopify Partner
491 32 148

Hi @LittleSweetie !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. Add a favicon
  6. If your website is credible, you’ll be able to generate more site traffic.

    One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways.

    If you have the means, you can use celebrities to promote your brand.

    That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.

  7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  8. I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.
  9. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  10. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  11. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  12. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
  13. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more

Increase conversions with ease here
Shopify Partner
299 11 62

Hi @LittleSweetie welcome to Shopify community 

Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share:

1. Show off the products: People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos, and right now your images are of low-res and small. More on visual cues that can help make your store a better shopping experience can be read here.

Good navigation provides an improved user experience leading to more sales and revenue. Add a top navigation bar with the product catalog broken down into different collections & categories so that customers can quickly browse and reach their desired products faster. Also, have an auto-complete and suggestion feature in the search bar so that it provides an extra helping hand to relatable collections and products will also be useful.

I recommend you to strengthen your social activity on Facebook and Instagram by posting on regularly, and connecting with similar communities as this will increase awareness and publicity of your website and help in having more traffic. Also getting a social media influencer to promote your merch is also a good way to get high traffic to your store.

4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab attention of customers easily and nudge them to purchase.

I hope this helps!


Featured on Shopify Staff Picks
Want a free store consultation to boost your sales? Send me a message.
Grab your limited time offer on install today!
1 Like