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I really dig the products in your store, seeing products like the Labyrinth game and Glow-in-the-Dark stars invoke some childhood memories. I also like the name, it's catchy. Your 'About' page is also pretty great (who doesn't love to moonwalk?). I do see a few ways you could improve though, mostly just some general ways to improve SEO and connect with your audience a bit more.
You should revise your title tags on most pages since most are very short - include additional relevant keywords to improve SEO. The title is also going to give your prospective customer a more clear idea of the item for sale. One example is on this page: https://toyswillbetoys.co.uk/products/shrinkles-wiggly-eyed-bugs
Keyword data for "shrinkles wiggly eyed bugs" (using data for UK)
Keyword data for "colouring pencils" (it's on the page)
Keyword data for "toys" (it's in your brand name but it's missing from the page title)
Optimizing your titles is a great way to get their attention but you could also add more content to collections (most are missing descriptions) and also add more content to blogs (some posts currently have a low word count). Blogs are a great way to capture additional traffic. You can use a tool like Moz Keyword Explorer to find what works for you (and even competitors): https://moz.com/explorer
You could revise a post like this to talk more about why the content is important, how it could be used, or what it offers that will improve lifestyle in addition to providing useful resources.
On the product pages, showing multiple images or videos where the image is in use could be helpful.
I also notice that you aren't using an email signup in the footer, using automated email marketing with Klaviyo is known to improve sales by up to 29% within 6 months (learn more here: https://speedboostr.com/automated-email-marketing-with-klaviyo/). Retargeting customers with abandoned checkouts or who have previous purchases (among others) I'd imagine could be very useful for you.
You might also think about using social media - this would be a great way to network, answer customer service questions, share news- and events-related blog posts and occasionally drop sales messages or advertise products.
If you're ever looking for a way to improve your design, you can use A/B Testing to determine what works best for your audience: https://apps.shopify.com/theme-scientist
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What a delight it was to stumble upon your store today. Your design is so refreshingly adorable and your products and their images look perfect! You are definitely headed in the right direction design wise and with a few tweaks and turns you'll be able to reach your desired destination in no time.
Before I give my suggestions, I have to tell you that I LOVE LOVE LOVE the piggy bank section of your store. It's super innovative and capturing and this is an amazing way to connect with the customer. Super impressive.
I do have some recommendations for you, I hope my insights will be helpful to you.
1. Hero images: Stick to one rather than the rotating carousel. It’s going by so fast that if I think I may be interested, it’s gone. Carousels /sliders have been proven to lowers conversions rates ...limit how much you use the one on your site. No one is going to wait around to see what is on each sliders.
2. Free shipping is the biggest enticement for shopping online. And I see that free shipping isn't an option right now. So either you can provide free shipping as Standard (normal delivery), and shipping charges applied for Expedited (faster delivery)| or you could provide free shipping for orders above a certain value. Either of these, it will help you get more sales/increase conversions. I would like to recommend you one of the best apps for the same purpose - Superbar
3. Collections - You should feature your product collections instead of products from 1 collection, let show your visitors the broad range of your products, they can easily and quickly find out what kind of products you're selling.
4. Product description - Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search.
5. Most viewed products - Add a section at the bottom of product pages to show your most viewed/bought items from the site. This can help increase your average order value.
6. Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
7. Lastly, as per my opinion, you need to create a some urgency and social proof on your store. And I sincerely think you need to add a top announcement on your store which shows urgency and you can display your announcements like "free shipping",etc. on them. I highly recommend Superbar
Social proof will help your visitors see who all has bought your products and that increases the trust of the viewer on your product. You can use the same app (Superbar) it provides you tools like a countdown timer, geolocation, etc. I’ll be adding links of a few apps that you could use for social proof as well below.
For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute.
If you want to sell more, boosting the sense of urgency in your marketing is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.
One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously.
Instead, focus on periodically offering great deals that really are limited. I'm providing you some other app links that might be useful.
Links - Urgency Pack Ultimate
I sincerely hope my insights will be of help to you. Do let me know if you have any more questions.
Press " Like " or accept my solution to let me know if it was of help to you.
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Your website experience is actually pretty good - where exactly are you facing a problem. Is the problem bringing people to your site? Or is it converting them once they get there?
Based on my observations, I only found a few gaps (which are not that big of a deal so I’m wondering where the problem is).
Have you installed something like Hotjar to monitor your users? It tracks the exact movement of your users so you can understand where the problem is, better.
To my pointers:
But yeah, the question still remains. Please provide some additional details on what the exact problem is and maybe the community can help more?