Hello all I am new to the community. I wanted to know why I get plenty of cart impressions and checkout impressions but little to no sales. Well plenty for me is about 60. I think today I am close to 60 cart impressions with about 46 Abandoned checkouts. This is for a free item that buyer only pays shipping of 6.99. The only sale I made today got cancelled.LOL. I have improved my cart impressions by a lot just by running ads with 2 influencers at the same time. I do have a pixel and I am retargeting those people who went to checkout. I also am sending out emails to people that. abandoned their carts as well.Does it take a few weeks to start seeing conversions with retargeting an emails? My url is www.thriftyalien.com Why are people leaving my checkout?
Hi dharperdd ,
Your store is really decent and has a nice feel throughout as is quite unique. It seems that visitors find hard to trust at your store.
You can work on few things suggested below which I noticed while reviewing which will help you in gaining some trust to the visitor and will encourage them to stay longer which will eventually drive you through a lot better sales.
I hope my feedback will help you converting visitors into customers.
May it rains customers and orders,
Really good job on launching your store. I think there isn't a ton to change, but I'm going to nitpick anyways, because there is always room for improvement
After browsing your store I noticed I wasn't able to find an always visible buy button. One of the biggest reasons people don't buy from online stores is because it's a hassle to checkout. We want to be able to reduce all friction that could potentially cause a customer not to buy. I recommend adding https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales to your site. It's an app that will make your buy button always visible. If they buy button isn't always visible on your site, your customer will have a hard time trying to buy from you. And even if they still are able to checkout, it can go a long way in helping them have a positive experience on your site.
You might consider adding a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
After carefully reviewing I don't see a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .
Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!
If this helped you consider signing up for my free email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course
I don't think it's your cart page or flow that's causing the drop-off. I think by offering a "free" product you are getting a lot of people to go through the site because they want the item but when they realize they have to pay for shipping they drop off. Have you done any testing with the reverse approach? $6.99 with free shipping? Or better yet $10 with a $3 promo code and FREE shipping? Might be worth testing out and seeing if there's a difference in conversion metrics.
Thankyou for liking the post . Happy to help you.
Were you able to download sparq?, You can get it from here. Let me know if you need any help.