We are a consignment store with a physical location in Belleville Ontario in addition to the online boutique. We relaunched the online boutique last June as before then it had very few products and zero sales. Since then we have had some success with both our existing customer base buying from the website and new people buying from us. The problem is that sales and traffic are very inconsistent and we can go a week or more with no conversions. I have tried google adwords only to spend a ton of money with no sales.
I would love some feedback on the site to see if there are obvious barriers to conversion. Any suggestions would be appreciated.
The site looks good and there's nothing glaringly obvious, as far as I can see. However, as I'm sure you know, it's all the minor things that can add up to an improved conversion rate. Some initial things I spotted:
Hope these help, and all the best for the future growth of the site.
Hi, Kimberly! Maggie, a Shopify Partner here :)
Where can I start... the menu is too big, logo looks amateurish, the sliding image is not optimized to convert, the homepage has too many random elements put together... Sorry to be blunt, though.