I started my store 4 month ago and so far 32 orders and spent almost 6 k on facebook ads
so my conversion rate is so low as I get a lot of traffic without sales
my store is general store I have more than 3 k products
so everyone advised me to pick a niche and don't go with general store
But I like to have a store to sell a unique products that they cant find in walmart for example
so I am thinking to sell only 40 or 30 products , general but unique , as I don't know which niche to start
so is this a good Idea
my store is
I think you need to make the site simply and easy to navigate. There is lots of things lacking on your website that you need to convert visitors into sales.
I'd probably go down to 20 products and really build out good product descriptions etc. Focus on a small group of products and once they start working you can upgrade to more products.
If you want to have a chat and go over some tips reach out.
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If you are getting views this surely means visitors are interested to buy from your store, however they might not have found your store appealing, though it's a gem of a store but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
.For engaging new customers, add a section of best-selling products.
For some sales in the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a separate sale page for discounted products.
Also, You have around 1589 products and sure you might add a few more as its just a start for you visitor might feel hard to find the right product.
Also your search page is bit off and empty https://www.max50.ca/search?type=article%2Cpage%2Cproduct&q=* Don't you think if suggestions are offered to search bar, there will be a lot of chances for a visitor to buy from your store?
I would recommend to replace the default search with advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction and other such feature. Visitors with search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
I hope my feedback will help you converting visitors into customers.
Congratulations on your new store!
Don’t worry about not getting a lot of sales right now, you are not the first nor the last to be struggling with this scenario, 80% of the visitors don't place an order on their first visit.
Your store seems to get right on track, I totally agree with Clayton’s feedback you could start with some products and when they get sales you can start upgrading the quantity. I feel like your homepage could be more organize and more catchy to the eyes.
I found this article and it might help you to get ideas for your website https://www.smartrmail.com/blog/top-10-list-of-cosmetic-stores-we-love-on-shopify/.
After getting those little details and catching more customers to your website, you could start using a retargeting campaign to engage with your potential customers.
Retargeting campaigns allow you to remind them after they left the website and offer the product information they’ve been viewed with different kinds of creatives. In other words, the goal for a retargeting campaign is awareness and conversion.
There are some retargeting apps on Shopify app store as well. If you’re not familiar with that, you can search “retargeting” and try it out - https://apps.shopify.com/search?q=retargeting.
I hope it helps you out!