As you are just starting out, there's an important principle for a homepage you need to keep in mind:
Always make it clear what you sell within 5 seconds.
From your homepage, it's hard to tell you are also selling back packs, men wipe, or breakfast basket. Homepage is where people get an overview of what the whole store sells, so make sure your visitors know what you sell right when they landed on your homepage:
I know how important it is get a full feedback from a neutral party, therefore will separate my notes that I took while browsing your site into a few sections and I truly hope you will find them useful.
The pastel colors that you used are quite calming and cooperated with each other. The site itself is pretty simple to browse around. From the very first second of being on your site, a visitors understand what you are offering right away.
It is my first time seeing testimonials on a hero banner, and I support that idea a lot. However, I suggest using high resolution images there. Hero banner is probably the very first and the most important section of creating first impression. It is also a marketing asset, therefore designing it thoroughly is crucial.
The rest of the page is very detailed yet easy to understand, I suggest leaving it as it is.
The only thing I would recommend, is try to stick to one container size. Let's say you started off with a wide banner, keep the rest in that wide sizing as well.
I highly highly recommend placing categories right underneath the hero banner. I thought that you only offer kitchen stuff, but it turns out that you have outdoors things as well. To avoid such confusion, make sure you list your categories in a very noticeable place.
You do not want to have this empty templates on your site. It is very unprofessional and kills conversion.
You mobile loading speed is low.
See how many of your customers use mobile and if the percentage is high work on fixing that.
Make more research on that, take a look on CSS that is not being used, use lazy load to optimize the speed.
Create more social engagement. Add Reviews, Referral programs, discounts etc. They all will "breathe in" life into your store.
For enhancing customer experience, I suggest using our app Growave It has over 10 features and does not affect your page loading speed.
Once you have that, I am sure your sales will increase significantly.
Hopefully I managed to help you, if so please let me know by liking this post or marking it as a solution.
I would love to see an Account login/sign-in system, as it is a must for an ecommerce. The login feature when added should be placed on the top right of the header for a logical store look. Some other keen observations for your store are as follows:
Hope your store advances and succeeds in achieving new heights very soon.
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