Just went online today!

[at-ease]

What do you think?
AT EASE SHOP - Your everyday tactical supply
https://www.at-ease-shop.com/

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!

[Hank]

Hi, @at-ease.

Hank here from Shopify.

Your store looks really great, it looks like you've put a lot of work into it and it shows!

I see you have gotten some feedback already which is awesome to see, and I will share some more tips to help get your store to that next level!

• As @Sudipta mentioned, the first thing I would recommend is adding a favicon to your store. A favicon, or favorites icon, is a small square image or logo that appears next to a web address. Adding a favicon to your online store can really help strengthen your brand and add a polished look to your website.

• Next, I would recommend having an about us page as it is very beneficial to your store, and can tell more of a story about your business. Telling your story is important, and it will keep customers coming back to your brand. I will share this guide with you on how you could expand your story, putting more information in this can prove to be very successful for your store. That is an excellent guide about the power of an about us page. 

• Another option you could use to build your store is by having a blog. Blogs are a great way to keep your customers engaged and encourages them to come back to view more content and newer products. Here is an awesome resource for Blogs.

• And finally, an app that could be beneficial to your store is the Product Reviews app. It is a free app that will allow your customers to leave reviews on your store after they purchase a product. It really helps future customers as they can see the positive reviews before making a purchase, so it could definitely have a positive impact on your store.

I hope this helps. Is there anything else you had in mind or thinking about regarding your store yourself?

All the best, Hank.

[AiTrillion]

Hello @at-ease,

Your store looks good but you need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term. You have stunning products in your store but you are lacking in engagement features. 

Add reviews to build trust with other visitors. Add Instafeed to make your store more professional. Add a smart pop-up.  

You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store.  It helps in increasing sales.

To implement the marketing tools on your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.  Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

[shipguru]

@at-ease 

You want to keep them shopping right? You need to add a shopping cart with calculator - would you like assistance with update?

[neha-sparq]

Hey At-Ease-Shop,

The product page needs some revamping. The image should be placed to the extreme left while, the Product title alongwith the Price and Add to cart and Buy now button should be placed in the upper half to the right of the image and the description should occupy the lower half, thus making the product page complete. Other minor issues to be addressed for site improvement are as follows:

1. The search landing page is disabled.
2. The currency converter should be placed to the right of the header beside the login and search bar.
3. The shopping cart should also be placed upwards beside the search bar and login as well.
4. A "short description" regarding the store can be added to the footer left beside the footer links to make the footer look complete and logical.
5. A unique symbol of site identification called favicon, is missing.
6. A home button is a must at the starting of the main menu of any ecommerce store.
7. The black header template should be used to highlight "discounts or free shipping offers" instead.
8. The footer should be remodified to get a more well-organized look.
9. "Bestsellers" and "New Arrivals" are a must for depicting site popularity and peculiarity.
10. To improve customer decisiveness, product reviews should be added below each item.
11. To promote your brand effectively, use testimonials and Instagram images near the site footer.
12. Promotional discounts in the form of "discount codes or coupons" are a must for better customer engagement.
13. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
14. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here. 
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wishing you all the luck and fortune for the days to come.

Neha :)

[oscprofessional]

Hi @at-ease,

Featured Images: The featured image captures the first attention of the user. The front banner is cutting from the bottom side. So focus on the size of the banner.

Sticky Header: You can create a sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. It gives a better navigation experience to the user. Also, reduce the size of the header.

Scroll Back to Top Button: You can create a scroll top button to take a user at the top of the website to improve your website’s overall user experience.
Live Chat Support: A website with no live chat is like a store with no sales assistant. Start a conversation with your visitors and turn them into happy customers. So integrate live chat support on your website.

Mobile Score: Your google page speed score is 55%. It should be above 70. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.

Write a review: This is a great way to win customer trust by providing them authentic reviews of the product so add write a review section on your website and display it with the aggregate rating.

FAQs: It's a nice practice to help user guide regarding their purchase by answering their queries. People are more likely to purchase when they know you have taken time to guide them and you have displayed the full knowledge of the products it builds your trust.

I hope you like it!!! If you have any questions, don’t hesitate to ask!!

Thank You!