I would love some feedback on my site, I receive over 80 hits to the site a day but no conversions. I run FB ads daily and I try to post on social media a few times a week. Is my site difficult to navigate or is it poorly set up? Any feedback or advice would be greatly appreciated!
Dan here from the Guru team! Thanks for reaching out today through our forums. :) First off, great looking site. It is very clean, images are consistent and easy to navigate. It's great that you are running Facebook ads, I feel that they are a great way to drive traffic to your site. I did take a look at your social media accounts and clearly, you have a lot of followers on Facebook, so great job. Have you thought about focusing on Instagram and Pinterest? You should take a look at this article on "13 Actionable Marketing Tactics to Drive Sales (And Apps to Execute Each of Them)" section 2. I would also take a look at this article on "Which Social Media Platforms Drive the Most Sales? [Infographic]" it has a breakdown of the average order value, which indicates that Pinterest and Instagram are both #2 & #3 on the list with Facebook at #4. There is another great article on "Social Commerce: Which Social Media Platforms Drive the Most Sales?" worth also reviewing.
I hope this helps; and thanks again for posting. :)
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Dan | Shopify Guru
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Just reviewed your store and i think it is very nice, it is clear and clean. You are only running Facebook Ads? Or do you also run Google Adwords? If you are not running Google Adwords i think that you should do it, it will drive a lot of buyers searching your product throught Google. I think you can increase your conversion rates.
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