Congratulations on your new store. I've taken a look at your store. It's already looking awesome. Great effort! I've some suggestions to increase the conversion rate.
1. Add product reviews as most of the customers read the review before purchasing the product.
2. Add a form in the Contact Us page for better customer interaction.
3. You can add testimonials on the home page to make the store look more professional.
4. Try to maintain the same image size while listing all products.
5. Discounts and limited-time offers will help to increase sales.
6. Add more specific product title in product pages.
Creating the perfect SEO product title can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title unique and more specific.
I also did a flare check on your site. You have only 2 results indexed by Google. But your website has 236+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. Plus! only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!
Cal here from Shopify, thanks for reaching out to us. I've taken a look at your site and you've done some really great work on it. I love your branding! The logo is really well designed, and I love that you didn't clutter the page with too much color. The site design is super tasteful!
I have a couple of recommendations based on my experience on the site:
How are you planning to market the business?
Hey Parisian Peony,
Just a few Add ons to the above-mentioned pointers are:
Classy work! Keep it up.
You can feature the Sale page on your store by using this app:
Make the CTA text say (Check out our Sale collection!), it should increase traffic to the Sale page.
Congratulations on your new store! I have took a look at your website. Overall, you have done an great job.
It's good to see you have an international market coverage, and implemented multiple currencies, and IP geolocation customer targeting. Here is a few suggestions regarding your Geo Targeting practices.
1)Your shopping policy that displays on the top of webpage "Free shipping for orders over $150 in the US ...XXX" only covers your US shipping policy, but not relevant to your international customers. It's better you disable such text to your international customers, and dynamically display relevant text content according to your visitors' location. For example, you may potentially use Geo Content tool. It can help you alter content as location specific, enable/disable or dynamically display content based on visitors' locations.
2)Your shipping policy page is displayed in US dollars, regardless of which currencies your customer is selected at the homepage, or switching the currency selector at the bottom of the page. You may potentially set the content, like shipping price to be displayed dynamically based on your visitors location. Again, you could check Geo Content tool.
If you are interested about geo targeting strategies, you can look at the post: 3 tips on how to build consumer relationships with a geotargeting platform
Hope it helps!
The pleasure is mine! Happy to help you. Regarding your query, a contact form is an essential medium for the customers to reach out to you in terms of any grievances or doubts. This increases customer faith and trust on the brand thus, increasing brand value.