Launch my online boutique yesterday, would love you feedback!

[parisianpeony]

Hi Everyone,

I launched my online boutique Parisian Peony yesterday -https://parisianpeony.com/ 

I would love your feedback. My intention is to provide a small collection that is researched, keeping with the trends and also provide capsule wardrobe and outfit suggestions. Any and all feedback would be greatly appreciated. Thank you.

[MansionEcom]

Hello @parisianpeony,

Congratulations on your new store. I've taken a look at your store. It's already looking awesome. Great effort! I've some suggestions to increase the conversion rate.

1. Add product reviews as most of the customers read the review before purchasing the product.

2. Add a form in the Contact Us page for better customer interaction.

3. You can add testimonials on the home page to make the store look more professional.

4. Try to maintain the same image size while listing all products. 

5. Discounts and limited-time offers will help to increase sales.

6. Add more specific product title in product pages.
Creating the perfect SEO product title can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title unique and more specific.

I also did a flare check on your site. You have only 2 results indexed by Google. But your website has 236+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. Plus! only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.

Hope this was helpful!

Jeena

[Cal]

Hey @parisianpeony!

Cal here from Shopify, thanks for reaching out to us. I've taken a look at your site and you've done some really great work on it. I love your branding! The logo is really well designed, and I love that you didn't clutter the page with too much color. The site design is super tasteful! 

I have a couple of recommendations based on my experience on the site: 

• I really enjoy the About Us on the site, I'd suggest adding some visual content in there. You can read some tips on how to write a really persuasive About Us here.
• Why not place some sample testimonials on your site? I think some quotes from happy customers would be great on your landing page. 
• The product descriptions are fantastic! I would love to see more in-house product photography if possible. 
• Would you consider adding a blog to the store? I feel that you could provide some in-depth articles based on your research. You can learn how to add a blog to your site here. 

How are you planning to market the business? 

[neha-sparq]

Hey Parisian Peony,

Just a few Add ons to the above-mentioned pointers are:

• "Trust Badges" confirm that your site is authentic. Add them for better site legitimacy.
• Lure your customers with "Free Shipping Offers" highlighted using a"bold unique header template" and a "catchy tag-line" like "Hurry! Free shipping for orders over $150 within US+ 10% Off your next order" . It can encourage them wildly.
• Promote your free shipping offers with progressive messages and a cart goal and motivate your customers to increase cart values and boost sales using Free Shipping Bar by Hextom.
• You are missing the contact form in the "Contact Us" section.
• The "search landing page" is disabled in your case ie it does not redirect to "/search" when the "enter key" is pressed while placing the cursor on the search bar.
•  You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here. 
  You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Classy work! Keep it up.

Neha :)

[parisianpeony]

Thank you so much for the detailed feedback. I really appreciate it and I implemented all of it. Still trying to figure out the contact us form part.

[samh987]

You can feature the Sale page on your store by using this app:

https://apps.shopify.com/highlight-featured-product

Make the CTA text say (Check out our Sale collection!), it should increase traffic to the Sale page.

[MichaelGeo]

Hi there!

Congratulations on your new store! I have took a look at your website. Overall, you have done an great job.

It's good to see you have an international market coverage, and implemented multiple currencies, and IP geolocation customer targeting. Here is a few suggestions regarding your Geo Targeting practices. 

1)Your shopping policy that displays on the top of webpage  "Free shipping for orders over $150 in the US ...XXX" only covers your US shipping policy, but not relevant to your international customers. It's better you disable such text to your international customers, and dynamically display relevant text content according to your visitors' location. For example, you may potentially use Geo Content tool. It can help you alter content as location specific, enable/disable or dynamically display content based on visitors' locations.

2)Your shipping policy page is displayed in US dollars, regardless of which currencies your customer is selected at the homepage, or switching the currency selector at the bottom of the page. You may potentially set the content, like shipping price to be displayed dynamically based on your visitors location. Again, you could check  Geo Content tool.

If you are interested about geo targeting strategies, you can look at the post: 3 tips on how to build consumer relationships with a geotargeting platform 

Hope it helps!

[neha-sparq]

The pleasure is mine! Happy to help you. Regarding your query, a contact form is an essential medium for the customers to reach out to you in terms of any grievances or doubts. This increases customer faith and trust on the brand thus, increasing brand value.