Launched keychain website (Need feedback)

New Member
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Dear community.


I have recently launched a keychain webstore that will have a wider variety of products in the future.

All the keychains on the website are not being dropshipped. I bought in bulk to avoid long shipments.

I have had quite some visitors recently and i am yet to make my first sale :(

if you want to check it out. Really could use some feedback.


Thanks in advance!




Hi @lloydvdh,


Where is your traffic coming from?


Your shop looks good. However, the first thing I see is a pop-up. I would delay or remove this. Give people a chance to look around first.


The dominant message on the homepage is the sale. I would lower the priority of this message, and emphasise what it is that you actually selling, and why people should buy from you.


The product photos look good. I would be a little concerned about the low volume of reviews. It's a sign to visitors that you are new and might put doubt in their minds. I would be tempted to focus on a handful of core products, build up the reviews, then slowly start adding in new items (which you can highlight as new, so people will know why there are no reviews).


Hope that helps - Gareth 

Gareth K Thomas | Clarified.
- I will make your website work.
- Conversion optimisation, usability testing, analytics.

If my response was helpful, please click the like button below.

Hi @lloydvdh 


Few Suggestions for your website. 


Home Page: I would flow it better. 

  • Slideshow Images 
  • Collection List 
  • Testimonials 
  • Popular Products (4-8 max) no slider 
  • Something Interesting 
  • Instagram Feed (if you have nice images) 

Product Page: Some key eliminates missing here

  • Better Description 
  • Better Trust Badge (I don't like the app you're using for this) 
  • Product Tabs 
  • Sticky Add To Cart Bar 
  • Delivery Time Add-On 


I also believe you should add the below 

  • About Page 
  • Contact Page 
  • Blog x 3 
  • Shipping Policy 
  • Logo

Overall good job. I'll email you a more detailed review now also. Keep up the good work. 



Clayton Bates 

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Shopify Partner
485 26 98

Hi @lloydvdh 


Really good job on launching your store. I think there isn't a ton to change, but I'm going to nitpick anyways, because there is always room for improvement :D.


One thing to consider is adding an always visible buy button. The buy button is probably the most important button in your entire store and you need to make sure that your customer can always easily find it. If your customer needs to scroll all they waaay back up after reading your descriptions, they are more likely not to buy from you. A lot of people are very busy, and every extra step that you add is another reason why they might not want to buy from you. I recommend adding . It can help you make sure your buy button is always within a thumbs reach for your customer.


I wasn't able to find a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is . It really can make a big difference in getting your customers to buy from you


An important thing I couldn't find is a blog. If you had a blog more customers might be able to find your site, and even if they aren't ready to buy at the moment they are reading your blog, they are more likely to buy from you in the future.


You might consider adding a FAQ section. If your customer can't find an answer to their questions they may not buy from you. Adding an FAQ section will help to add trust, and make it so your customer doesn't need to leave your site, to find an answer to their question.


But seriously your store is actually really great, and I think just a few minor tweaks could really go a long way.

P.S. I created an email course at, after reviewing a bunch of stores I noticed that there are a few tips that might help, and I created an email list to help with it.

To learn more visit