The favicon: Your store doesn't have a favicon at the moment. A favicon is a small square image or logo that appears on the browser tabs, as well as on browser pages that list web addresses, such as the bookmarks page. It helps strengthen your brand and to add a polished look to your website. Here's how you can add a favicon to your store.
There is lot of extra space in the header part. You can remove those extra spaces so that user may not scroll down the page to view your products.
If the social media icons/links at the footer can be opened at the new tab instead of the same tab upon click. This will ensure your visitors/customers stay on your store while checking out your social media presence.
I really like the Instagram integration towards the end of the page as this shows that your store is current and active.
Remove "Secured and trusted checkout" on each product page as this does not help your brand. Put it in the footer if you want to keep it.
Consider removing the 'Buy Now' button from the product page and leave only 'Add to Cart'.
The collection pages needs to be redesigned.
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