Launching New Store, Feedback Appreciaed

chrisal23
Tourist
13 0 3

Hi,

 

I'm essentially a novice store owner who's never made an online sale.

 

These past two months I've been working on creating my store and products. I launch tomorrow and would appreciate your feedback.

 

My store's link: www.abarecloset.com

Theme: Debut

Products: T-shirts, mugs

 

Thanks!

Chris

LuckyDanny
Shopify Partner
246 43 151

Hi Chris! 

 

Well, all of that hard work looks great! As I look over your site, I am impressed:

  • You have shipping costs upfront
  • Your Contact Us page is fantastic (but needs to have the email address linked)
  • You have a CTA on your hero image
  • Your favicon looks great! 


That being said, I have a little feedback.

 

First, a few easy suggestions:

  • Make sure your social media links open in a new tab 
  • Comb through each page and make sure all email addresses are linked; so far, I don’t think any of them are.
  • After launch, test different hero images to see if there are images that resonate better with customers than others

 

Before I dive into your site, I would specifically focus on getting visitor tracking tools set up now to help you analyze your traffic that’ll be pouring in. Tools like heatmaps (to see where people click) and session recordings (to watch what happened during a visit) will give you the insight you need to really grow your store.

 

Homepage
Experiment with different wording on your hero image.I didn’t quite understand how the apparel would be “making a positive impact to our earth after each purchase” until I scrolled down. I don’t know if that would be enough to make me want to scroll.

However, I would pay attention if it mentioned that 10 trees are planted for every t-shirt. That trade off is much more apparent than how it’s currently stated. I mean, who wouldn’t want to plant 10 trees by just buying a shirt?! 

 

After the launch, check heatmaps to see how people scroll through your homepage and click on the elements. You may find that it’s too long or has unnecessary information. Or maybe it needs additional information. It’s something to evaluate as you think post-launch strategies. 

 

Product pages

Question: Is it 10 trees per order or t-shirt? I would clarify that. On your homepage, it was per t-shirt. On your product page for the Fever Green shirt, it says per separate order. Either way is fine, but just make it consistent messaging.

 

My biggest concern is your size guide. The length is fine, but the width is not enough. Most clothing stores display sizes as a circumference rather than width. Most people don’t know how to measure how wide they are, but they do know that their chest is 40-42 inches around. I would adjust the figures to accommodate what people will expect to see, otherwise you’ll have a lot of people confused. 

 

LOVE the “Frequently bought together” element. Watch session recordings to see if customers like it, too!

Make sure you have text in your purchase confirmation and any post-purchase follow-up that encourage reviews. Getting that process in place now will help you generate those reviews! 

 

Engaging customers
I would highly suggest running a poll to build engagement with your customers. Ask something like, “What is your favorite payment method?” can help you add customer-preferred payment options. Asking, “What are your top environmental concerns” can help you interact with your customers. As you grow your store, you can tie their responses into email campaigns. 

 

Also, add a live chat option. It’s just a must-have for today’s websites. Having an email address and contact form is great, but it isn’t answered while they are on your site. A chat lets them connect with you and get questions answered without having to leave to check for an email. They are on your site getting answers during that critical buying decision process.


It doesn’t take a team to run live chat on your site. You just make yourself available and answer chats as they come in. When you aren’t available, you let it go to an away form or have it not display on your site. It’s a win/win - your customers win by getting answers, and you win by helping secure a sale.

 

In the end, it’s all going to come down to visitor behavior. Lucky Orange has recordings, heatmaps, polls, chat and more with a free trial (no credit card needed) and plans that start at US $10/month. 

 

I see really great things happening with your site, Chris. You have such a great start. Good luck, and be sure to keep us updated with your progress after launch!

Cheers - 

Danny

Proud to be a Shopify Plus Partner

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neha-sparq
Shopify Partner
1957 124 434

Hey Abare Closet,

 "About Us" section is quite lively and expressive. It describes your brand completely. Apart from it,below mentioned are some of my suggestions for giving your store a more professional look, thus, contributing to your overall store sales rate:

  • "Product photographs are the ambassadors of your brand sharing the promise of your products online".Hence,they must be taken from different angles on the product page.
  • Add "trust badges" which prove "site legitimacy".
  • The "search landing page" is disabled in your case ie it does not redirect to "/search" when the "enter key" is pressed while placing the cursor on the search bar.
  • Desire your information to be more secure! "Login" account is an efficient solution and it helps in keeping a track of your order details as well.
  •  Include links to your Twitter, Linked In or any other social media business pages as well.
  • You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  • Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
  • Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Good work,Keep it up!

Neha :)

 

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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Hi @chrisal23,

 

Do you think 1 image for each product is enough? I don't know how it would look like when I wear it on, I also don't know how the fabric material is. I currently have no reason to buy these T-shirts.

==> Try adding more product images. This is super important, people buy clothing based on how it looks like.  You should have at least 3 types of images for each product:

  • In-scale: Have someone to wear the shirts on and take photos.
  • Multiple angles: Take photos from many angles
  • Feature-highlight: Zoom into the carton sketch or the fabric material

Also, have a return policy and make it clear on the homepage. This would encourage people to buy, as it eases the concerns of not liking the product when they receive it.

 

There are more to be improved but I think you should focus on improving 1 thing at a time. Good luck!

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Aizada
Shopify Partner
385 34 156

Hi @chrisal23 

 

I love the T-shirt that you sell and the sustainable based approached that you have as  a core of your business. It is of a huge importance nowadays. 

Your store looks very informative and dynamic, it is no way boring or overwhelming. The products seem to be of high quality. 

 

It looks like the mobile version speed is the issue. I recommend seeing the analytics of how many people use mobile phones to enter your site, and if the ratio is big, make sure to get rid of unused codes and compressing the images that you are using. If you have some hard-coded apps, ask the developers to optimize their codes. 

 

As for functionality, your site is not lacking anything. So I only have a couple of things you can do if you want to take your business to the next level. 

 

1) Run a referral campaign. The items on your site is something that everyone will potentially like, so by giving your customers an opportunity to share items from your store and get discounts for that will work great for driving more relevant traffic and also to build a loyal customer base. 

 

2) Launch a Reward program. You can reward your members for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site.

 

For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try  GrowaveWe have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. 

 

 Hopefully, I managed to help you. If so, please let me know by liking this post. 

 Take care and stay healthy <3

 

 

 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here
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chrisal23
Tourist
13 0 3

Thanks @PageFly .

 

I've spent the last few days adding custom images for my shirts. 

 

Luckily, I have the ability to add some generic-type model images which should offer more value than having one image. As I start getting more sales I plan to invest in real models to pose with my shirts.

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chrisal23
Tourist
13 0 3

Thanks @LuckyDanny 

 

I've already made minor changes to my homepage specifying 10 trees per order. 

LuckyDanny
Shopify Partner
246 43 151

That's great, @chrisal23! Consistency is a good thing, and your offer is excellent either way.   How did your launch day go? 

- Danny

Proud to be a Shopify Plus Partner

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chrisal23
Tourist
13 0 3

@LuckyDanny Launch date went great!

 

No sales, but I could've prepared better. During the past few weeks, I've grown my email list to a few hundred subscribers, but now I have to figure out how to market to them effectively.

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New Member
1 0 0

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