Well, all of that hard work looks great! As I look over your site, I am impressed:
That being said, I have a little feedback.
First, a few easy suggestions:
Before I dive into your site, I would specifically focus on getting visitor tracking tools set up now to help you analyze your traffic that’ll be pouring in. Tools like heatmaps (to see where people click) and session recordings (to watch what happened during a visit) will give you the insight you need to really grow your store.
Experiment with different wording on your hero image.I didn’t quite understand how the apparel would be “making a positive impact to our earth after each purchase” until I scrolled down. I don’t know if that would be enough to make me want to scroll.
However, I would pay attention if it mentioned that 10 trees are planted for every t-shirt. That trade off is much more apparent than how it’s currently stated. I mean, who wouldn’t want to plant 10 trees by just buying a shirt?!
After the launch, check heatmaps to see how people scroll through your homepage and click on the elements. You may find that it’s too long or has unnecessary information. Or maybe it needs additional information. It’s something to evaluate as you think post-launch strategies.
Question: Is it 10 trees per order or t-shirt? I would clarify that. On your homepage, it was per t-shirt. On your product page for the Fever Green shirt, it says per separate order. Either way is fine, but just make it consistent messaging.
My biggest concern is your size guide. The length is fine, but the width is not enough. Most clothing stores display sizes as a circumference rather than width. Most people don’t know how to measure how wide they are, but they do know that their chest is 40-42 inches around. I would adjust the figures to accommodate what people will expect to see, otherwise you’ll have a lot of people confused.
LOVE the “Frequently bought together” element. Watch session recordings to see if customers like it, too!
Make sure you have text in your purchase confirmation and any post-purchase follow-up that encourage reviews. Getting that process in place now will help you generate those reviews!
I would highly suggest running a poll to build engagement with your customers. Ask something like, “What is your favorite payment method?” can help you add customer-preferred payment options. Asking, “What are your top environmental concerns” can help you interact with your customers. As you grow your store, you can tie their responses into email campaigns.
Also, add a live chat option. It’s just a must-have for today’s websites. Having an email address and contact form is great, but it isn’t answered while they are on your site. A chat lets them connect with you and get questions answered without having to leave to check for an email. They are on your site getting answers during that critical buying decision process.
It doesn’t take a team to run live chat on your site. You just make yourself available and answer chats as they come in. When you aren’t available, you let it go to an away form or have it not display on your site. It’s a win/win - your customers win by getting answers, and you win by helping secure a sale.
In the end, it’s all going to come down to visitor behavior. Lucky Orange has recordings, heatmaps, polls, chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I see really great things happening with your site, Chris. You have such a great start. Good luck, and be sure to keep us updated with your progress after launch!
Hey Abare Closet,
"About Us" section is quite lively and expressive. It describes your brand completely. Apart from it,below mentioned are some of my suggestions for giving your store a more professional look, thus, contributing to your overall store sales rate:
Good work,Keep it up!
Do you think 1 image for each product is enough? I don't know how it would look like when I wear it on, I also don't know how the fabric material is. I currently have no reason to buy these T-shirts.
==> Try adding more product images. This is super important, people buy clothing based on how it looks like. You should have at least 3 types of images for each product:
Also, have a return policy and make it clear on the homepage. This would encourage people to buy, as it eases the concerns of not liking the product when they receive it.
There are more to be improved but I think you should focus on improving 1 thing at a time. Good luck!
I love the T-shirt that you sell and the sustainable based approached that you have as a core of your business. It is of a huge importance nowadays.
Your store looks very informative and dynamic, it is no way boring or overwhelming. The products seem to be of high quality.
It looks like the mobile version speed is the issue. I recommend seeing the analytics of how many people use mobile phones to enter your site, and if the ratio is big, make sure to get rid of unused codes and compressing the images that you are using. If you have some hard-coded apps, ask the developers to optimize their codes.
As for functionality, your site is not lacking anything. So I only have a couple of things you can do if you want to take your business to the next level.
1) Run a referral campaign. The items on your site is something that everyone will potentially like, so by giving your customers an opportunity to share items from your store and get discounts for that will work great for driving more relevant traffic and also to build a loyal customer base.
2) Launch a Reward program. You can reward your members for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave. We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
Thanks @PageFly .
I've spent the last few days adding custom images for my shirts.
Luckily, I have the ability to add some generic-type model images which should offer more value than having one image. As I start getting more sales I plan to invest in real models to pose with my shirts.
@LuckyDanny Launch date went great!
No sales, but I could've prepared better. During the past few weeks, I've grown my email list to a few hundred subscribers, but now I have to figure out how to market to them effectively.
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