Layout - About us & What we Believe sections

Solved
leelondon
Tourist
10 0 1

I am not sure if I am quite happy with the About us section and also the “What we believe” directly under my banner.

I wanted a constant presence under my banner to give my customers a why they should buy from us.

I was wondering if you could take a look and give me some feedback on what you think.

Many thanks

-Lee

https://lee-london-dj.myshopify.com

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MsSkeptical
Excursionist
17 0 6

Hi there!

Looking at your webpage, a lot can be done to spice up its layout. I suggest that you use some more graphics and a bit more variety in terms of the elements present. Also try to tinker more around the store builder in order to reap what you paid for.

As for the about page, I like how concise and straightforward it is. But I have to say that the "presence" you are going for is not there yet. Maybe try adding photos of you and the events you have participated in to boost your credibility. You can also try to expand your texts in between to create a more open vibe.

Hoping that these ideas help! Let me know how it goes along.

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EcomGeeks
Shopify Partner
871 115 290

This is an accepted solution.

Hey @leelondon,

Congratulations on launching your store! I've taken a look through and I have some feedback for you.

leelondon-01.png

HOMEPAGE BANNER
That main banner area is prime real estate for selling.  One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

macarons-04.png

LOGO
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would recommend uploading the logo you have on your products to your store. If spacing is a concern, you can always put the square icon to the left and then "Lee London" to the right of the icon.

Once your logo is uploaded you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.

POD PRODUCTS
This is something we see very commonly on the forums. People tend to start shops selling Print on demand (POD) designs on hoodies, shirts, hats and etc. Print on demand products tend to work well for people with large followings. Ie. popular YouTubers, Instagram influencers, etc. When you don’t have an existing following of fans that want to wear your merch, it’s a hard sell. I think the fact that you are creating a product around a movement or community of people that love music is a great idea - I think you've just "put the cart before the horse" by launching your product before you have built a community. When you build a community first, you get to know what words or phrases they use which could give you great ideas for phrases to print on your products, you will also get to know what products your community wants to buy instead of creating products you think they want.

When you are an unknown brand, it’s really difficult to sell POD products. As you know, shirts, hoodies, hats and etc. can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a hoodie or t-shirt in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.

POD TIP
I'd recommend looking into alternative products to print on that would give you better profit margins. Hoodies and t-shirts tend to be pretty costly and then adding shipping costs on top of that - it doesn't leave much for you. Your only choice is to price your product higher but then you run the risk of being priced too high to the point where you aren't getting sales.

When searching, compare Gooten, Printify and Printful for the best price so that you can offer your audience a great price and still be able to make a decent profit as well.

SALES CHANNELS
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram

CURRENCY CONVERTER
I’d recommend adding in a currency converter since you ship worldwide. Here is a video we did showing some free currency converter app options:


SHIPPING
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information.

POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

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AiTrillion
Shopify Partner
3423 195 619

Hello @leelondonThis is AiTrillion- an all-in-one integrated marketing platform on Shopify. Here are my suggestions for your store:

- Use bullet points and make it shorter. That's too much content. 

AiTrillion_0-1621417442902.png

Issue with navigation - Make your store easy to navigate. Add a sticky header with a drop-down menu. If your store will be easy to navigate it will help you to reduce the bounce rate.

- Homepage Recommended layout- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts- Instagram Feed.

Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store. Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more.

 

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

AiTrillion_1-1621417712556.png

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.

Sachin D | Shopify Growth Expert @ AiTrillion

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