Hi Shopify Fam!
I recently launched my companies website last week. We started running google ads and visits have gone up but we are not converting visitors to buyers. It is a niche market for one of the products so that is understandable.
Can you please have a look at my site and let me know what you think? Looking forward to hearing back!
I believe one of the problems is the price. I'm not saying you shouldn't charge that. A lot of people drop ship similar products for much cheaper from China so your website needs to be good to compete and you want to build a brand on social media.
One of my clients was selling high end speakers for people with hearing problems and having the same problems as you. He started going to conventions and worked out some affiliate program with doctors and now is going well. One convention generating something like 15k through website and stacks of affiliate leads.
There might be some sort of angles you could work on to do something similar. I think that and building a brand on social is the key here.
P.S if you want the best free review check out link below
"Congratulations on the launch of your new store"! I have spent a few minutes reviewing your store. Believe me! It can touch the boundaries of success, provided you look into the below-mentioned tips which are especially dedicated for converting visitors to buyers.
I hope that the store's capability of converting visitors to customers increases shortly.
you might be getting a lot of traffic through ads but to convert the traffic into sales you have to keep the customers engaged on your store. Add loyalty reward program, you can engage them by giving them loyalty points on activities like on signing up, allowing for push notification, leaving a review, visiting a store. In this way, the number of push subscribers will increase, reviews will increase, newsletter subscribers will increase. You can send push notification to your customers in real-time which will help you to bring back visitors to your store and will help in winning back the losing customers.
Have you tried the integration of web push notification with the loyalty reward program?
Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
To implement this you can install AiTrillion.com. It is a fully integrated app and with automation, you can track each and every activity of your customers and send push notification in real-time which will result in sales. It is an all in one Shopify app. You can check it out.