Lilac Threads| Women fashion clothing and accessories store

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New Member
1 0 0

Hi community members,
Would you please take time and provide a feedback for our newly setup store.Please find link below

https://www.lilacthreads.com.au/

We are First Pakistani multi designer fashion and accessories online store in Australia. 
Any feedback will be appreciated

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Shopify Partner
247 9 73

Hey there @LilacThreads Here's what I have to suggest - 

1. Your homepage looks fine. The only thing I found is this - 

cats.jpg

 

Either change the images or place your text in such a way that it's visible and not hidden somewhere in the images!

2. Talking about your product page, try and add social media icons and space where customers can review and add a testimonial regarding your product. Customer reviews add authenticity to your store! 

3. You can come up with more than 1 image of your products. Having just one image might backfire and customers might not be able to get a good view of your products! 

4. You can shift your Vision to the top! Everyone would like to know what you're up to and who you are! 

Although you've come up with a decent store, what's the plan ahead? We can help you to get on to marketplaces like - Facebook Marketplace | Amazon | eBay and 60+ likewise places where you can showcase your products to millions of customer base! 

We are just a month away from celebrating 2020's most awaited festivals. We have compiled a list of 23 checkpoints that you can apply to your store during this festive season to make sure that your Shopify store is ready to welcome online shoppers during the festive time of the year!

Let me know if we can be of any help to you! We are just a message away. 

Helping store owners in their smooth eCommerce journey! ;)
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Hi @LilacThreads 

I'm Richard - CRO Expert at PageFly Landing Page Builder. 

Congrats on your new store. I have just had a look at your store.  It's  pretty website. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.

RichardNguyen_0-1603390754072.png

When I visit your website and scroll down, the header disappears. The menu should be displayed on this place or you can find the way to stick it on the left side. It's better to make this header have different colors when you scroll. You can see an example on our website below.

RichardNguyen_1-1603390754093.gif

 

2. You should adjust position of slideshow banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. 

RichardNguyen_2-1603390754068.png

This picture is the first sight customers see your site. Honestly this slideshow is beautiful but the white space is quite large, the slide is not shown fully without scrolling down. I suggest that you should move it a bit higher.

3. Classify principal and secondary Call-to-action (CTA) button on your Home page

One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they mostly want to take action. This also helps your store to improve its conversion rate. 

I found that you have few CTA buttons now, you should put it in the same position that customers can see and click it easily.

We also can add more CTA buttons in your collection list (“View more" or “More detail" buttons) and below your product list (You can add “Buy Now"/”Shop Now" buttons).

RichardNguyen_3-1603390754660.png

 

RichardNguyen_4-1603390754076.png

 

RichardNguyen_5-1603390754079.png

Besides, you should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for same level of CTA). The principal buttons should be the most highlighted in your page.

4. Highlight the text

 It’ll be better if you adjust the text which overlaid the picture in your collection list. I think it’s hard to scan and read. You should use another color or make your background picture a bit transparent.

RichardNguyen_6-1603390754084.png

5. Have Direct Links to “Return Policy” and “Shipping Info” in the Footer

Last but not least, you should display or link to an easy-to-read Return Policy or Delivery Policy information in your footer area. Because customers are not able to fully see, hold, or test a product before buying it online is one of the reasons many users sometimes exercise extreme due careful, closely inspecting images and reviews before buying. One of major factors for decreasing purchasing anxiety and reducing the consequences of purchasing the wrong product is by having liberal return policies.

In detail of shipping policy, I suggest that you should use ‘Delivery Date’ Instead of ‘Delivery Speed’. The customer won’t be worried about it containing the weekend or buying day. These tips will incentivize customers to make purchasing decisions.

To build a better Homepage, you also can take a look at our blog here : Personalize Your Homepage

If you find my comments helpful to you, like it or mark as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages. 

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. Here is our new article about how to use a page builder app like PageFly to have a high converting website on Holiday Season. You can take a look if you’re interested.

Good luck and have a nice day! Cheers!

CRO Expert at PageFly - Advanced Shopify Page Builder.
- PageFly Page Builder: Website | Facebook | LinkedIn | Group | Youtube
- [Tutorial] Get
more tips on using PageFly to soar sales this season
- [Master Guides]: Get Your Shopify Store Ready for Black Friday
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Shopify Partner
753 17 209

Hi @LilacThreads !

I love your logo, it is very simple but unique!

Consumers want more videos from brands. Furthermore, 46% of consumers act after watching a video advertisement. Add videos to your emails and social media pages. You can even embed video links into your blogs.

Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.Your e-commerce blog will not only drive more traffic to your website—but it will increase your conversions too. Your blog will make you feel more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well. 

Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.

Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.

For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

There is a free plan available.

 Hopefully, I managed to help you. If so, please let me know by liking this post.

 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
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Shopify Partner
1467 74 248

Hello @LilacThreads, I hope you are doing good! Here are some inputs from my side:

- The first fold of the website should always have a call to action in it - And here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions.

- Give product recommendations by personalizing the customers' shopping experience. It can be like trending products, new arrivals, recently viewed.

Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store, and many more. This will help in doubling the sales as when you give loyalty points to your customers they will come again to your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.

- Add web push notifications, it will help you to retarget your customers even when they are not on your store without getting their email address.

- Showcase reviews on the home page or create an exclusive page that will build more trust in visitors.

- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

- Add a newsletter subscription with automatic emails with thankyou and discount coupon.

 

Hope this helps!

If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.

I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.

We are happy to help sellers to increase sales in this BFCM.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- 13+ Shopify Apps launched on app store.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
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Excursionist
34 2 12

Hey @LilacThreads, I hope you are doing fine!

Congratulations on your store!

Your store looks absolutely fantastic no doubt there, the home page and layout colors everything is great. One thing that I found odd is that your product titles and their description don't live up to the store's amazing look, if the description is a little organized and descriptive it will surely help customers to understand better about the product. Lastly the product title a good product title should have all the essential information about the product take Amazon’s product titles for example. Also, I didn't find any customer review section as they really important for some customers, reviews can help you gain some customers' trust.

In addition, I checked your website's On-Page SEO score and it wasn't looking good. I'd strongly suggest you work on that along with the products which have useless meta description as meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. Also, the meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions and increased sales. 

I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion. 

I hope this helps you achieve your goals. 

Good luck with the store.

Have a nice day!

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