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Hello @Bonham246,
Here are the suggestions you need to work on:-
1. Home Page should flow better. I would recommend setting it out like this.
-Slideshow Image
-Collection List
-Popular Products ( 4-8 Max ) I would only use 4
-Testimonials
-Newsletter sign up box
2. Add policies in the footer i.e shipping, privacy, refund policy.
You should add these marketing tools in your store which will help you to get conversion by engaging the traffic on your store:-
1. Add a chatbot to make sure you never lose any of your customers.
2. Add web push notification to retarget your visitors even when they are not on your store.
3. Start giving loyalty points on activities like on signing up, allowing for push notifications, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.
To implement these tools you can install AiTrillion.com. It is a fully integrated app with all the essential features in a single app. I am sure you will find it useful.
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Hey @Bonham246!
Cal here from Shopify, thanks for reaching out to us. You've made a great start to your store! Is this your first online business?
There are some areas I'd like you to take your time with and improve:
You've made a great start, but there's still a good chunk of work left to do. I suggest taking on board whatever suggestions you receive from the Community here, and coming back and posting again for another review when the changes have been made.
Cal | Social Care @ Shopify
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Hi @Bonham246
The items that you sell allow you to play around with your site a lot. You can take advantage of that and make your site as feminine and cute as possible. so here are some that I have noticed:
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
Imagine if you saw something that you quite like on the store, however want to browse more, get more options and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is a social proof. In my opinion that is an essential of every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Hopefully, I managed to help. If so, please let me know by liking this post.
Good luck!
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Dear Bonham246,
Congratulation for your store.
Hope following suggestions will help you:
1. Company / Business Logo Should be there
2. All Banner design need to Improve
3. Search Box Should be in the header
4. Privacy Policy, Refund Policy, Terms of Of Services Missing -You can use Shopify's Default Privacy Policy, Refund Policy and then change as per your business nature.
5. You need to High hight your UVP ( Unique Value Proposition )
6. Header and Footer Area need to Improve
7. Overall Font, Color, Spacing, Alignment need to adjust
8. Trust badges should be on the home page like 100% Authentic products, Easy return, etc
9. You need to write small writeup about you and your business, i mean personal touch so that you can connect your audience
10. Social Media link should be in the footer
11.Bestseller menu from the main menu not working
12. Product page layout needs to improve
13. Product Review should be there
14. Need sticky Buy now / add to cart button on product page
15. Sticky cart icon should be there
16. Payment icon like - PayPal, the credit card should be there
17. Add a Blog section - it will be helpful for seo and more
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Hey Mesmerizing Melts,
The search landing page is disabled ie it does not redirects to "/search" when the "enter key" is pressed while placing the cursor on the search bar. Some other observations for your store to improve are mentioned below as follows:
Hope your store advances and progresses rapidly in the path of success.
Neha :)
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Hi @Bonham246 ,
Congratulations on the new store! You store is amazing. I have noticed a few minor things that you might consider taking.
Sticky Header: You can create a sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. It gives a better navigation experience to the user.
Homepage: Check the homepage flow, above the fold and below the fold content should be strategically decided. You can add ‘Call to action banner’ ‘New arrivals’, ‘blogs’ etc. on the homepage to engage users.
Product Page Design: Provide a detailed product description to users it creates a better understanding of the product. Provide Multiple product images and insert it into carousel.
Write a review - This is a great way to win customer trust by providing them authentic reviews of the product so add write a review section on your website and display it with the aggregate rating.
Multiple Payment Options: Make it easy for your customers to pay. Provide as many payment options as possible.
Mobile Score: Your google page speed score is 45%. It should be above 70. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.
Contact Us and About Us Page: It would be nice if you create contact us and about us page and add it in the footer or it can be displayed at the top right portion of the header. You can create separate pages for Privacy Policy, Refund Policy and Terms of Service and placed it in the footer.
Footer: You need to add proper footer menu links. Also, Reduce the size of footer.
Social Media: Integrating social plugins on your website to increase traffic. Create social media pages of your business it helps to reach more customers. Social media makes your business visible and it expands conversion such as Facebook, Twitter, Pinterest, and Instagram are great platforms for marketing and connecting with your new and existing users.
I hope my feedback will help you!!! If you have any questions, don’t hesitate to ask!!
Thank you!!!
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Hey @Bonham246
Good work with your new store. I liked the different product and fragrance items that your website offers. Here’s a few essential tips to help your store becoming Great from a good one!
I hope my feedback comes in handy for you and helps you with launching your business. If you find this helpful, don’t hesitate to like the comment and let me know :’)
Good luck!
Rumman Afiyat
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Hi @Bonham246 ,
Congratulations on your new store!
Here are some suggestions that you can consider :
1. Customer testimonials could be added to increase trust among visitors.
2. You may want to think about adding product reviews. Reviews are essential for any eCommerce store as it helps sell more and creates immediate trust with shoppers. Be sure to check out our review app.
You can read more about our app here. And also see some of our display widgets in action on our demo site.
Kind regards,
Yusuf | HelpfulCrowd Product Review App and Q&A
Turning More Shoppers Into Customers
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