Looking For Feedback On My Store

New Member
1 0 1

Hey everyone,

So I'm still relatively new to Shopify, but have set up a new store to sell custom designed accessories, apparel and gifts, and would love some feedback on my store, it's layout, and the sort of language I am using on the site too.

My website is www.tenfunk.com

I'd also love some feedback on the design I currently have for my "Parent Collections." More what I would call the Parent Categories of the sort of products I'm selling, but if you take a look at the second link below, you'll get what I mean (and this is the other layout I'm seeking feedback on).


Thanks in advance!

Shopify Staff
Shopify Staff
30 4 2

Hi @tenfunkau 

Rein here from Shopify. I took a look at your store and I must say your site is aesthetically very appealing! I would be happy to give you some thoughts though, as you have requested. 

In terms of the general look and feel the language you use is very appealing to the demographic you are targeting, however as you have highlighted there may be some opportunities for change within the Categories section of your store. 

 I see you have Gifts for Women, Gifts for Men and Bright Florals. However I would think that these would normally be set up for clothing stores. Given your products are more general than that you may be best positioned to widen your approach and group your products by purpose (such as phone covers) or by genre (like nerdy, floral, etc). 

Changing the top level from Categories to something else would help also. Right now your store is a varied general store, so having top level menus for each product type you have would benefit you. For example "Framed Posters, Clothing, Phone Cover Art, etc".  Each with their own sub categories, so customers can go directly to where they want. You can read more on this and how to do that here. You can still use the new arrivals etc as they provide value and allow you to expose your products to a wider variety of customers. 

Additionally, the look and feel of your site is quite wonderful. Have you had many sales? What advertising are you using at the moment? 

- Rein

Rein | Social Care @ Shopify 
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Shopify Partner
3047 176 553

Hello @tenfunkau, Sachin here, from the AiTrillion Team at Shopify. Thanks for posting! I've taken a look at your store, and see that your store's overall appearance is visually appealing, and your branding is well done. Here are some inputs from my side:

- Add a collection list on the homepage. 

- Add About Us page. It is one of the most important pages on your customer's website. It is an opportunity where their visitors get to know their company. This is a chance for your customers to introduce themselves and the kind of business they do to their clients.

- Provide contact information throughout the store.

- Add testimonials or review carousel on the homepage. It helps in building trust with other visitors.

- Instead of writing color names, you can add the Quick view & Color swatch on the product page. 



Also, you need to add essential customer engagement tools in your store that will help you to engage the traffic coming to your store:

- Add web push notifications. It can be delivered to your customer’s device, mobile or desktop, even when he is not on your website. It can be used in retargeting with push notifications including browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content, and more.

Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.

- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.

- Add an announcement bar to highlight important information that you don't want your customers to miss out on.


Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this helps!

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
- 13+ Shopify Apps launched on app store.
33 1 9

Hi tenfunkau,

You have done a good job in your store.

Regarding the UI designs. It looks really good and well thought out. 

If you're going to have pages for the sub-categories like this one

https://www.tenfunk.com/pages/tech-gear (I think the page UI design is also good.)

I will suggest you have these sub-categories (Women, Men, tech Gear) showing and linking from your homepage. Maybe you can have a section on the homepage that you can use image blocks to show all these subcategories that you have in your store.
Unless one hovers over the shop they won't really know of these other things you sell.

Also, why not use a collection to group your collections
Instead of tenfunk.com/pages/tech-gear you should have tenfunk.com/collections/tech-gear


Collins Mbaka | Support Specialist @ Ultimate Search and Filter

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Hi @tenfunkau!

Here's some feedback for your store. 


  • Add a unique value proposition above the fold. 

    “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.”

Resources for value prop design

Value proposition worksheet
Value Proposition Design book

  • What is "TenFunk" about? Adding a value proposition will help, but also add more content to help tie everything together. The carousel is confusing because it displays both iPhone cases and wall art. The theme seems to be around "embracing your weirdness" but what makes your store different from others that share this theme? Let your shoppers know.

  • Add a live chat functionality.

  • "New & Loved Wall Art" is a confusing header because if it's new, how do we know that it's "loved" yet? "Loved" implies something like "best-selling."

Product pages

  • Add copy to each product page in the form of storytelling (in addition to the product description). This is good practice for both SEO and conversions.

For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."

Joanna Wiebe and Alaura Weaver share 11 storytelling elements:

A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)

  • Gather and share more social proof in the form of product video reviews written reviews, and photos from customers.

More than 50% of shoppers say online video has helped them decide which brand or product to buy (Google).
67% of shoppers turn to video at least once before making a purchase (Moz).

  • Consider offering free shipping on all products and just work shipping into product pricing. Once you offer free shipping, provide details about it immediately beneath the Add to Cart button.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.

  • Ensure that you don't display any products that are sold out unless customers can share their e-mail address to be notified when the item will be back in stock.
  • Ensure all photographs of products are in high-resolution. According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. 

Create an “About Us” page: 

Social media

  • If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.


  • Ensure that your website meets the standards on Google Search Central.
  • For on-page SEO, add original, creative content to your home page and product pages.
  • For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.

Moz details Google SEO tips for 2021

  • Favicon optimization
  • Breadcrumb optimization
  • Meta descriptions
  • Numbers in titles
  • <title> boilerplate
  • FAQ and how-to schema
  • Relaunch top content
  • Increase internal linking
  • Update old content with new links
  • Remove unnecessary links
  • Mobile link parity audit
  • Invest in long-form content
  • Use more headers
  • Leverage topic clusters
  • Bring content out of tabs
  • Core Web Vitals
  • Limit sitemaps to 10,000
  • Leverage dynamic sitemaps
  • Passive link acquisition
  • Page-level link intersect
  • Be the last click

Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.

CMO @ Reeview.app. Reeview automatically finds, collects and displays authentic, user-generated product video reviews for Shopify stores. Using A.I. to manage user-generated videos at scale and beautiful video widgets placed directly where purchase decisions are made, Reeview increases conversions, shopper engagement and customer lifetime value.

I'm Richard - CRO Expert at PageFly Page Builder. First of all, congratulations on your store. So I've checked your store and I have some feedback on it, and I hope it helps.



Add Sticky Header

 I would suggest you use ONE sticky header. A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. 


Banner is the first impression of your store. Your banner should be full width to align with others sections of your home pages. 

CTA Button 

It’s such a loss if you don’t have a “Shop Now” button on your banner. It urges visitors to make the purchase and a great way to optimize your home page


Anchor Text 

For this section, you should put an anchor text so that customers can click and sign up straight away. 

Promotion should be announced right from the moment visitors enter your page. Popups or one slide on banner slide show will make sure your client will not miss your sale. 

Chatbox and Testimonials can be added to your homepage as well. Customers will feel more engaged in your store. 

You can check out our templates for more inspiration for your page. Feel free to check our blog article as well. A Page Builder can be seen as a good choice for you to have an attractive and powerful page quickly. You will have lots more time focusing on strategies. You can consider checking PageFly - Free Page Builder.

To create a more impressive look for your store to really increase conversion, you can also take a look at this guide from PageFly, hope it helps!

If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!

CRO Expert at PageFly - Advanced Shopify Page Builder - Empowering 90.000+ active merchants.
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