I've had this site up for a while but it is not producing the sales I would like it to. I would appreciate any thoughts on navigation, design, ease of getting through the site or anything else.
Sophia here from Shopify.
The website looks great so far! I love that you've included a favicon for the browser tab. The slideshow images and product photos are crystal clear, and the product names and descriptions are concise and informative. I found the website easy to navigate and didn't run into any major issues. Great work!
While I was browsing through, I noticed a few things you can consider adjusting:
Please let me know if you have any questions about anything I've mentioned here. By the way, it looks like you're off to a fantastic start with your Facebook and Instagram pages! Do you have the Facebook sales channel and Instagram sales channel installed on your Shopify store?
Overall your site looks nice but here are some ways to make your store even better and make people want to purchase. A lot of the below points make the site even better but this could be a case of not having the right traffic coming to your site. Not all traffic is created equal.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
There are a couple of things I might consider adding to your store, but overall good work
One thing you might want to add is reviews. It would be good to add reviews for your products. Think about it when was the last time you bought a product without reading the reviews first? I think you should definitely add some reviews.
After looking I couldn't find a blog. Adding a blog to your site would help to increase SEO on your site.
After browsing your store I noticed I wasn't able to find a FAQ section. Customers often times will want a lot of information before they make a decision to purchase. Adding an FAQ section with information about things like shipping rates, returns, and anything else relevant can help your customer more easily make a decision to purchase
Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help.
If this helped you consider signing up for my free email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course
Your store is really decent and has a nice feel throughout as is quite special. It seems that visitors find hard to trust at your store.
You can work on few things suggested below which I noticed while reviewing which will help you in gaining some trust to the visitor and will encourage them to stay longer which will eventually drive you through a lot better sales.
I hope my feedback will help you converting visitors into customers.
May it rains customers and orders,
Your store looks amazing, and you a wide range of cool pieces of jewelry. I love the pendants more.
You could enhance your store by adding Visual Search functionality to get more returning customers and for faster conversion rates. This is a new age technology which is used in eCommerce industry especially where the products are being purchased based on its shapes, aesthetics, and patterns. Jewelry is such kind of products. According to your customers, it is hard to describe the characteristics in your search box and find it as they are trying to search a particular design which they have seen in any celebrity wearing in TV, Event or in Social Media.
Adding Visual Search feature enabling them to simply upload the picture from their Mobile Gallery or by using their phone camera and search in your store. This makes them more hassle-free finding a product which is closer or matching the actual product. It gives you more returning customer for your business and speedy conversions.
Visual Search + is such a great AI-enabled app you can try for your store. Link: https://apps.shopify.com/visual-search-3
Good Luck : )
Thankyou for Kind words. Happy to help you.
Were you able to download sparq?, You can get it from here. Let me know if you need any help.
Thanks For Reaching Out To Shopify Community
This is open community where you gets multiple answers whenever query is raised, which is good. One thing, I would like to inform you that, you have wonderfully done very well, sales is just the matter of time. As you have connected Google Analytics, you need to create set of Goals through which you can analyse the dropout through funnels. Best way would be you create goals related to product added to checkout, thank you page when payment is completed on your store. Analytics would be better option for tracking the failures, based on that you can work for your promotion to optimize all the things.
Another method for tracking would be through Video Analysis, for that there are tools like Hotjar and Crazyegg where with the help of Video you can track the path of visitor. You can check with the help of heatmap where he is exactly staying on your website. Best part with this tools are, they are free and very easily they can be implemented on store.
I already believe that audience are the masters of any website, if you are fulfilling their needs then looks does not matter a lot you can start selling with you any problem, for that these two analysis are best way to optmize all the things.
Since you are beginner, best way would be start selling on marketplaces like Walmart, Wish, Sears, eBay and Etsy, where there is already set of audience, normally when people buy from top quality website they straightway go to purchase that item and also they also visualize seller name through which you will also get the awareness. Normally with the help of Integration Partner, everything is managed in the automated manner, all your products from Shopify Store would be synced to Integration App from there it gets uploaded to Marketplace. Same process is followed in order management in vice versa manner. As you are already aware that festive season is on the corner, now it is the best time to upload the products during halloween, if they find your products suitable then they list your product in the category specific to Halloween.
For more details related to Analytics and Integration, you can shoot email on email@example.com. I would be grateful, if you visit the resource related to digital marketing.