Hi! Thanks for helping:
I published my store 2 days ago (22/1/2019) and since then I've been using Facebook Ads to drive traffic to my store. I went through a bit of trial & error with the ads in the beginning and even got my account disabled once, so the ads were probably running for only 1-1.5 days in total. These are the numbers so far:
Reach - 265,985
Link Clicks - 4,468
Landing Page Views - 1,894
Checkouts Initiated - 10
Sales - 0
Is it too early for me to be panicking about getting 0 sales? I don't think the issue is whether people like my products - there seem to be lots of good responses so far. Could it be my pricing? I adjusted my pricing last night & checkouts initiated increased from 2 yesterday to 7 today (seems to have helped), yet still no Sales ): Why aren't people completing their checkouts?
Please help! Watching my ad budget dwindle away while I get no sales is really making me panic a little hahaha.
LINK TO STORE: kindskincollective.com
Interesting niche and product idea! One thing I'd recommend is using a product image for your hero section and remove the image of the sheep. I needed to read your copy in order to understand what you were selling and I think most customers would bounce before taking the time. Try running a test where you replace the carousel with your best product image. It should be a nice looking lifestyle image, that showcases not only the sustainability of your products but also the versatility or functional aspect of the product.
It seems like you've been able to get a few add to carts which is good. So first, make sure you've set up your Facebook Pixel... Continue running ads if you have the budget and optimize for traffic at first until you get more add to carts (maybe 20-50 let's say). From there, you can build a lookalike audience using your pixel's add to cart event data... also change your ad campaign to optimize for conversions rather than traffic. If this seems like too much to handle, then take some time to learn about Facebook Ad optimization, it's key to running effective ad campaigns.
Some other things you can work on include...
I hope that helps!
- Add web push notifications, it will help you to retarget your customers even when they are not on your store. It will also reduce the abandoned cart rate.
- Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.
- Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
- You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
If the number of views and link clicks is so high within such a small period of time, it surely signifies that visitors are keen in visiting your store. However, you need to wait for some time for people to decide as it has been only two days since you have launched your store. On the other hand, Store look and presentation play a very crucial role here to determine whether sales can be gained or not. So, some of my suggestions for store optimization are as follows:
May your store reach new heights of success through store improvement.