I am unable to find your website's social media page links. Have you promoted your products through social media?
Social media marketing mentions to the business of procuring traffic or attention through social media sites.
I suggest you can use Facebook Marketing and Instagram marketing.
In Facebook Marketing
Optimize Your Profile Picture and Cover Photo of your company logo with high resolution.
Fill Out Your Facebook Bio.
Set a Consistent Posting Schedule.
Schedule Your Posts at the Optimum Time.
Use Video To Attract Your Audience and Target The Right Audience Using Facebook's In-App Targeting Features.
Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you.
Keep your Instagram profile uniform by keeping your photos within one color scheme. And Use #tags, Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel.
And i suggest you can use Instagram Stories To Stand Out In The App.
And you can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
I suggest you can add your store blog. Blog gives you the chance to make important substance for your clients. Utilize this as a promoting strategy to manage movement back to your site.
Blog make better Your Website's SEO , Increase Traffic to Your Website through inbound links.
Hope You Are Doing Good !!!
I am a big fan of Supply theme, you have worked very well on your theme. There are some tweeks which are needed on your store to make it look more better:-
1)Sliders are one of the important part in Shopify Store, since you are selling multiple categories you should have sliders on your website, there should be atleast 3 sliders on the Shopify store. For promoting offers also, it is considered to be the best mechanism. Supply theme does not support CTA button for doing that please refer this https://community.shopify.com/c/Shopify-Design/Supply-Theme-Shop-Now-button-overlay-on-Slider/m-p/32...
2)You can also use the nested categories, you can reduce the menu, under catalog you can add shakers and bottle opener. Process for doing that is very simple, you may refer this doc https://help.shopify.com/en/manual/sell-online/online-store/menus-and-links/drop-down-menus
3)Also your social pages are not working, I have checked your facebook is not linked properly it is redirecting to 404 not found, please add all the links related social media as it the better medium for creating engagement.
4)From the Digital Marketing point of view, your Google Analytics code is not installed, this is very important to track the activity of your traffic where your traffic is currently staying on page based on that you can plan the marketing.
For more details, you can schedule the one to one communication with me by shooting an email on email@example.com. You may also refer the resource related to Shopify Store Deveopment, it will help you out.
Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.
One thing to consider is adding a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is https://apps.shopify.com/better-countdown . It really can make a big difference in getting your customers to buy from you
I wasn't able to find reviews. It would be good to add reviews for your products. Think about it when was the last time you bought a product without reading the reviews first? I think you should definitely add some reviews.
I wasn't able to find a return policy. Many customers won't order from a store unless they know exactly how they can return the items they have bought.
After looking I couldn't find a FAQ section. Adding an FAQ section to your store can help your customer more easily be able to find a solution to their problems without asking you. This will help long into the future so you don't need to spend so much time on customer support
One thing to consider is adding a blog. Adding a blog to your site would help to increase SEO on your site.
Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!
Just so you know, I also created a tiny email series that has some tips on making your shopify store better https://mailchi.mp/7d8692283c12/shopify-conversion-course
To learn more visit https://www.answrly.com/