Cal here from Shopify, thanks for reaching out to us. I've taken a look at your website, and I'm very impressed. There is very little critical feedback I can offer. The site's branding and color scheme are sleek, all of your images are crisp and the mission statement for the business and the product is evident within seconds of browsing. If I were to offer some advice:
- Definitely need to see some hands-on, demonstrable footage of the desks in action. I want to see some video! We are all infinite times more likely to buy something that we can see, so perhaps something to consider.
- Get some blogger and gaming niche reviewers to test your product! You can place their testimonial/review on your website too, adding further evidence that your product is top-notch.
- For your SEO, why not start a blog! You could cover interesting gaming related topics, like e-Sports or different gaming events happening globally. This will help boost your rankings in search engines ongoing and create some eye-catching content for your website.
How are you planning to market the business? What is the current strategy?
Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
For this sort of product, I highly recommend doing some influencer marketing initially that can tap into the ready-made markets for your products! You will also benefit from getting those influencers to create some great digital content (videos/photos/reviews) which you can place on your site.
It would be hard to target your demographic as efficiently using targeted marketing campaigns, at least initially.
I just took a look at your store and I think it looks really good. There are just a few minor things that I might consider changing
You might consider adding a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is https://apps.shopify.com/better-countdown . It really can make a big difference in getting your customers to buy from you
After carefully reviewing I don't see reviews. Adding reviews would help your customers research the products they are going to buy. Plus if someone likes a product they bought from you they can leave a review.
One thing to consider is adding a blog. If you had a blog more customers might be able to find your site, and even if they aren't ready to buy at the moment they are reading your blog, they are more likely to buy from you in the future.
You know your store is actually quite good, and I think with just a bit of love and care, you will be able to really succeed.
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