Hey, everyone. I'm looking for feedback on my new store "Midtown Morning". I created it about a month ago, and I have been running facebook ads to direct traffic to the store but I have not gotten any sales yet. Is there something I am doing wrong?
Does the site look good?
Is there anything that you would change on the site?
Is there something on the site that would keep you from buying anything on it?
Is there something important missing on the site?
Here is the store URL: https://midtown-morning.com/
Thank you all so much for the help.
Hey congratulations on opening such a great store, honestly I like it a lot, but I think there might be a couple things you could consider changing.
An important thing I couldn't find is a blog. Adding a blog to your site would help to increase SEO on your site.
After carefully reviewing I don't see an always visible buy button. Your buy button is the most important button on your site and it should always be within the thumbs reach of the customer. Take a look at your store (especially on your phone), and try to easily find your buy button, especially when you are on the bottom of the page. If your buy button isn't always visible you are making it harder for your customer to buy. Consider adding https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales , it will help it make it easier for your customer to buy from you.
You might consider adding a sense of urgency. One of the main reasons why people don't buy from a store is because they feel like they can buy it whenever. A big thing that can help more of your visitors be turned into buyers would be by adding a sense of urgency to your store. One way to add urgency is to have a sale, and all sales need an end date. You can easily add a sale to your store with a countdown timer. One countdown timer that I recommend is https://apps.shopify.com/better-countdown .
After looking I couldn't find social media links. Adding social media accounts for your store can help you better advertise. If you have a lot of followers on your facebook or instagram, it can create some social proof, and help more people buy from you.
One thing to consider is adding a FAQ section. If your customer can't find an answer to their questions they may not buy from you. Adding an FAQ section will help to add trust, and make it so your customer doesn't need to leave your site, to find an answer to their question.
But seriously your store is actually really great, and I think just a few minor tweaks could really go a long way.
If you found this review useful I created an email course here https://mailchi.mp/7d8692283c12/shopify-conversion-course where you can learn more ways to convert your customers
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