I am looking for a feedback from experts about my store which was lunch a couple of months ago. Store name is www.theluckytees.com
Driving traffic to the store almost on permanently base, have more than 1.000 visitors so far, but still zero sales.
My bounced rate of landing page is 80-90%, which makes me feel very upset.
I think about redesign and website optimizations, but I don’t know specifically what I have to change.
Any pieces of advice from the community would be appreciated a lot.
Thanks so much,
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This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 90.000 active Shopify merchants.
I am happy to leave my recommendation for your store.
Add favicon to your store
Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.
1. Home page
1.1 Make the menu sticky
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Categorize products into different collections
Your store basically sells 2 product types: Bags and T-shirts so you can categorize them into 2 collections. Or with the T-shirts, you can arrange them into nested collections. This helps for customers to have a general view of your store's products. After that, you will show each collection page on the menu header.
You can consult my Chloe template
1.3 Add section about your brand story
A business can stand out with their brand story. A brand story helps customers understand more about your business and also helps your store look more professional.
1.4 Add testimonial - customer reviews
You can show rating stars for each product or you can add customer reviews as text and photos.
Or you can show testimonials in a slideshow, let’s consult my Stella template
1.5 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.
1.6 Add a newsletter/ signup form
This is an important factor for an online store to collect customers' emails so you can send them campaign information or any store updates.
You can put the form on the footer or near the bottom of the home page
=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips
2. Product page
I take this page for example https://www.theluckytees.com/products/kids-crew-neck-t-shirt-red-heels-1
2.1 Add more images of the human model
Showing 3-5 different angles of the product is a good point. However, showing images on the human model will help customers to imagine how the product is on their body.
To approximate the information such as length, overall fit, your store really needs to provide images of the product being worn on a human model because if some of the customers take a lot of time to think about how the socks on their foot, they can stop buying and find other websites.
2.2 Add a customer review section
A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews. As I mentioned above, Loox and Yotpo are good.
This is a good way to encourage customers to view more products because your store is proactively giving them more choices.
=> What helps you to build your store more easily, especially what helps you to you build all options I comment on above is a page builder.
It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
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Hope the following suggestions will help you
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-> Actions on Gallery images are not working.
-> Use dropdown on variants options.
-> You can add the item reviews under product page, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy. I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> You can begin giving dedication focuses to your customers on various credits like joining, subscription, making a buy, taking into account message pop-ups, sharing or following via web-based media mean referral rewards. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. This energizes rehash buys which expands deals and helps in holding your customers.
Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.
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Hey Mariya (@mariyapydyk),
Sorry to hear you are experiencing high traffic, no sales and a high bounce rate. When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment.
Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.
Once you have a logo, I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:
That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
I’ve noticed a number of photos throughout your store are blurry. This happens when you use an image that is too small for the given space. It will get stretched out to fill the area but when it does that you lose image quality and get that blurry/pixelated look. I’d recommend replacing your photos with better, high quality ones. You can find high quality stock photos for free from the sites we list in this video:
You don't have one currently, you need one. Once a person leaves the homepage, there are no links to click on, they need to go back to home to view more products. You want to make it as quick and easy for customers to find what they are looking for.
I’d recommend adding in a currency converter since you ship worldwide. Here is a video we did showing some free currency converter app options:
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram.
You can also expand your sales channels and promote your products on Google Shopping. Easily syncing your products from your Shopify store to Google Merchant Center with AllFetch Google Shopping Feed app for Free.
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information.
If you are concerned that displaying longer shipping times will turn people off, I would say that for some it might but long-term, you want happy customers so it's better to say up front, "hey, this could take up to 3-4 weeks to arrive" rather than not giving a shipping time and then getting an email 2 weeks later from an unhappy customer wondering where their package is.
Moving onto what I think your biggest issue is..
This is something we see very commonly on the forums. People tend to start shops selling things like clothing, accessories and etc. The problem with this is that these types of items can already be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a clothing item or a tote bag in Google, these big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery. I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
If you cannot find a way to set yourself apart in the market, it is time to move on to a different product. What we recommend is selling winning products. A winning product choice should have these qualities:
We did a video that explains how and where to find winning products that you can watch here:
We regularly post a selection of winning products on our YouTube channel, here is our latest one:
If you’d like to see more, consider subscribing.
I'd recommend looking into alternative products to print on that would give you better profit margins. Hoodies and t-shirts tend to be pretty costly and then adding shipping costs on top of that - it doesn't leave much for you. Your only choice is to price your product higher but then you run the risk of being priced too high to the point where you aren't getting sales.
When searching, compare Gooten, Printify and Printful for the best price so that you can offer your audience a great price and still be able to make a decent profit as well.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at firstname.lastname@example.org for more information.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
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Hello @mariyapydyk, This is AiTrillion- an all-in-one integrated marketing platform on Shopify. We are happy to help more than 100k+ Shopify merchants and would love to provide a solution to your questions.
- Issue with navigation - Make your store easy to navigate. Add a sticky header with a drop-down menu. If your store will be easy to navigate it will help you to reduce the bounce rate.
- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign up box, Blog Posts, Instagram Feed & footer.
- Reviews- Add reviews on the product page. 83% of people read reviews before making a purchase. It helps in building trust with other visitors. Reviews are a very important tool in an eCommerce business.
- Announcement Bar- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- Loyalty Rewards Program- Start giving loyalty points on activities like on signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.
- Missing Offers - You must show the offers and discounts banners on the store to collect emails and convert customers.
Make your store engaging & interactive. If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention. Make sure your store is engaging enough to capture visitors and turn them into paying customers along with building a relationship.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.