Looking for an honest feedback on my jewelry store

[junglebeez]

Hello!

I'm new in the e-commerce business and I would very much appreciate the feedback on my jewelry store: 
junglebeez.com

There's still plenty of things to get done and time is not my best friend, so I think feedback could help me pinpoint priorities so I know what to focus on. 

The store is alive for a couple of months but it wasn't much promoted.
It had around 800 visitors and no sales yet. 

Thanks in advance!

[Aizada]

Hi @junglebeez, 

I was browsing around your site to give you a feedback, but really got drawn with your items, they are gorgeous. 

Keep it up, there are only a couple of things to enhance and you will be good for the sales. 

1) The hero banner size is great and spectacular but here is one thing that you have to keep in mind when choosing a big hero banner and it is resolution. I strongly recommend choosing sharp and bright images, since it is the first thing a customer sees on your site, Having a low quality photo creates an unprofessional first impression. 

2) Product descriptions are cool and interactive. Great job! 

3) Use fixed static scroll of navigation bar  to give people access the essential links from any place of your site. 

4) If you have a Social Media account, make sure you link it them on your site. With Instagram, you can even display posts from there in a nice gallery on your homepage. 

5) If possible, add picture to products where a model is actually wearing the jewelry piece. 

I think that is it as for now, if you need additional help, feel free to ask. 

If I managed to help you, please let me know by liking this post or marking it as a solution. 

Good luck! 

[neha-sparq]

Hey Junglebeez,

Having such a huge no of visitors count and still not getting sales clearly pinpoints that the store has flaws which need to be worked on. Following are my suggestions for store improvement:

1. The review ratings and rating counts are not visible below any product.
2. All footer links should be aligned vertically for better placement and orientation.
3. Footer links should be placed to the left while, the newsletter to the right.
4. Proper discounts need to be offered for better customer engagement.
5. All discounted items need to be clubbed into a seperate "Sale" section.
6. "Discount" or "Sale" tags should be attached to all discounted products on the product page.
7. Testimonials and Instagram images are a must for better brand promotion.
8. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
9. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
   Check out the features live here.
   You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Hope the store becomes capable of converting visitors to customers very soon.

Neha :)

[Sudipta]

Hi Junglebeez, 

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

Header & Footer :

Customize your header and footer with specific functionalities. Your header should offer a search bar where people can type in the products they’re looking for.  Example of Good Header 

Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages. Footer section must be more professional and responsive and your newsletter must be highlighted so people who follow can have the your brand can subscribe to receive more updates.

Home Page :

A lot can be done to your homepage to make it more informative & attractive. Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions.  Example of Nice Home page  

Collection Page :

Your customer views this page to have an in-depth view of the products and services you offer. Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’,2nd image on Hover, etc.  Example of Good Collection Page 

Product Page :

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button, also trust badge is very necessary for authenticity. Example of Ideal Product Page 

I’d suggest you to try our all-in-one app, MS Complete Cart Customizer that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

Cart Page :

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. You can also install the all-in-one MS Complete Cart Customizer app If you want to get all these features and more in 1 app so you can easily reduce cart abandonment & improve conversions.

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.  Example of Good Functional Cart Page

Integrations on your store :

How do you plan to monitor your site performance and track conversions? 

Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

Besides these tracking methods, make sure the following is included on your store:

1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them.
   
2. Update your site with all the policy documents -- the privacy policy, FAQ, terms and conditions, return and shipping policy templates and have a separate blog page.  Sample
   
3. There needs to be a strong color coordination among all the colors used on your store. Try to use the same or similar colors used in your logo throughout your store and in the social media business page banner or cover picture you create.
   
4. Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
   
5. Ensure your store speed is optimized. You can do this by checking your google page speed score. Minify codes that are redundant or apps that are slowing down the site speed.  Make your site mobile-friendly. Sample
   
6. Remove the ‘Powered by Shopify’ icon in the footer section to make your store look more professional.
   
7. Optimize your user experience with easy navigation, proper spacing, alignment, font and color coordination.

Hopefully I managed to help you. Hope your store starts getting sales and conversions very shortly.

Good Luck :)

[AiTrillion]

Hey @junglebeez ,

Firstly, I congratulate you for coming up with such an ingenious idea. Really you have a wonderful store. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term. 

You can entice your customers by giving loyalty and reward points on activities like on daily visits, when they sign up, allowing for push notifications, leaving a review, on making a purchase and many more.

If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

Here is our Shopify app store link-  https://apps.shopify.com/aitrillion   

[junglebeez]

Thank you all for taking the time to help me see the flaws and things left to be done. 

I am sincerely grateful ❤️

I hope you all have a wonderful day and successful times ahead. 

[neha-sparq]

My Pleasure! Happy to help you.