Looking for constructive feedback for my store. Thompson's Luxury soap

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My store has been live for a few months now, and sales are starting to pick up as I get the hang of the marketing aspect.   My conversion rate isn't where I'd like it to be yet though.    Looking for any advice or constructive criticism of my overall presentation and products.   Thanks in advance!





Hi @tluxsoap

I'm Richard, Conversion Rate Optimization Specialist from PageFly. I just had a look at your home page and collection page and have some feedback that might be helpful for you:


- Include a Call-To-Action button on the top section of your page. More often than not, sites with a CTA button that stands out right when customers land on a page has a better chance for conversion. It can say Explore, Shop Now, Buy, etc. Examples of CTAs from successful sites:

Screen Shot 2020-08-07 at 02.05.56.png

Beside the CTA button, also try using a banner image to showcase your products like these pages

Screen Shot 2020-08-07 at 03.01.46.png



- Have a secondary hover image. 

The purpose of a collection page is to show users an overview of the available products and let them accurately evaluate each product and compare them to each other. That means having sufficient visual information - pictures of products in use, different angles, etc. would save time for customers and improve customer experience.

Refer to this example:



Those are a couple of I think would be the most important to improve your site now. You can learn more by referring to this detailed guide to Personalize Your Homepage  with examples and case studies! If you find my feedback helpful, please give it a like or accept it as a solution.

Best of luck on your store!

CRO Expert at PageFly - Advanced Shopify Page Builder - Empowering 90.000+ active merchants.
Survive 2021 with top secrets from e-commerce leaders
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Hello @tluxsoap 

Welcome to the Shopify community. 

I really like your goat shop product and how you provide informations on the benefits of goat soap. However, I think you can make the "Why goat's milk?" page into  "About Us" page where you could make it more complete by adding a brand story or informing on how your product differs to your competitors. By creating a story, it could help your brand better connect with your customers and develop retention. You could also use product badges to highlight on your signature products to guide customer and encourage purchase.;

In terms of the marketing aspect, I would suggest you to use retargeting campaign to convert even more purchase of sales. Retargeting campaign helps you re-engage with your audience and potential customers who previously interacted or showed interest in your products. By using a variety of creative ads to target these potential audiences and reach to conversion of purchase. You can start by installing the Ako Retargeting app on the Shopify app store. Ako Retargeting is a cost-efficient tool that could help your business increase awareness and conversion. The app helps you get your potential customers back to your website by delivering the most relevant product information to them at the right time, right impression and right cost. You can learn about this Ako Retargeting herehttps://medium.com/@akohubteam/what-is-ako-retargeting-c43bda83143b.

I hope this helps! Stay safe!