Congratulations on setting up your Shopify store, you've done a great job! I've taken a look through and have some feedback for you.
One very important piece of selling is getting the right kind of traffic to your store, your target audience (high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here:
PRODUCT VARIANT PHOTOS
It's unclear if choosing a different scent changes the way the product looks. This rainbow one for example, if you select brown sugar scent, does the rainbow color stay and just the scent changes or does it look different as well? If it does change in appearance based on scent, I'd recommend having photos of each so that when a person selects a scent from the dropdown that they can see visually what it will look like as well.
As you know, candles, wax melts and body care can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a candle or wax melts in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
I’d recommend starting local.
I’d connect with other small handmade businesses in my area and ask if they want to collaborate to put together gift baskets. You’d add one of your products, they might add a handmade card or a piece of jewelry, another person might add a bath bomb, etc.
I’d post online to local community Facebook pages, marketplace, join any handmade groups, etc. If there are online markets I would join them and definitely in person when they are up and running again.
I’d also approach local gift shops and flower shops to see if they are interested in carrying a selection of your products or collaborating with you.
With everything you do locally, make sure to include a business card with a discount for their next online order. This will create awareness that you have an online shop. Here is how to create a discount code:
You could also offer incentives such as free local delivery:
If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store.
Another thing you could do for marketing that would help you expand outside the local umbrella is to create videos of you making your products. You could either make them tutorials, teaching others how to make your products, which could potentially lead to a different type of income for you (a course) or you could do a voiceover and talk about something you are passionate about that will resonate with your target audience. This can be tips and tricks, something about you personally or etc. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
This is an accepted solution.
I was impressed by looking into your store which showcase your vision and passion towards your work, every thing looks fine ,But for getting good traffic and for attracting customers .I would like to suggest few points.
->Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> Add Add to cart Below Buy it now. Which helps to save there products in cart.
->As per navigation, customers sometimes may lost track of their products they wished to purchase, try to add Wishlist feature and recently viewed products feature.
->Wishlist : Add 'Wishlist" button beside add to cart . Wishlist will helps us to send emails to customers to drag his intension towards item and make him to buy.
->Recently viewed items: Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely frustrated, and may not purchase anymore. Better to add recently viewed items in product page
->Rewards & Credits: Credits helps to increase the orders, and make customers to buy the products with rewards and credits. You can give credits for registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. Setup a reward program for giving points and let customers redeem on their next purchase.
->Social login: I would like to suggest social login page like login with facebook, instagram , google ,linked in and twitter. which helps the customer to login easily .
->Videos; You can create a videos on your products and these also you can share on social media pages daily, this will helpful for your conversions.
I would wish that you will take this suggestions into consideration to increase traffic into your store. I suggest our app Tuecus-Customer Account Page for enjoying all this features and to attract customers.
I hope this is helpful ! If you find it useful, leave a like and accept solution to let me know!
This is PageFly - Free Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for about 100.000 active Shopify merchants.
I notice that you're using a Booster theme so the overall design looks nice and informative. However, I have some recommendation to further improve your website:
1. Sticky header
It's a general rule of thumb to make your header sticky so that customers could easily navigate throughout your website.
2. Slideshow image
The background image looks nice however, the contrast between the image and the overlay text is quite poor. You should use the "overlay" function of your theme to add a nice overlay to it.
2. Product Image
It's good that you invest in a nice feature, bespoke image to your store. However, apart from 1 to 2 nice images per product, the other images are in poor quality. I recommend take advantage of Shopify DIY product photography blog to take at least 3-5 images per product. This blog will guide you on how to take simple products-on-white-canvas images from different angles so that the customers could understand more about your product.
3. Product description
Try to make it more appealing by adding bullet point, heading to it, remember to emphasize on your "key product feature" in it (like Burns hours)
3. Candle Cares pages
Due to Shopify Theme limitations, you cannot create a beautiful landing page. No worries, what you need is a Page Builder like PageFly, we could help you create a beautiful landing page, About us or contact us pages with ease. You can check out to understand how to do so. We also have a free version for you to install
Last words, don't give up. You have gone so far from others. Wish you all the best!
Hi @Gabbi1 !
Welcome to Shopify! All-in-one platform @Growave is here. First of all, I would like to compliment your store design with its great visual appeal and appetizing candle images. I like the philosophy of your shop and its products. You have done a great job. However, I suggest applying the following e-commerce marketing tools that can help you to increase sales and traffic. I hope my recommendations would be useful for you.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding an Instagram gallery with your posts on your homepage. Link your profile on Instagram to your store and turn your profile visitors into customers. . It will drive traffic to your site as well as to your profile.
Use a Referral program to give customers an opportunity of sharing your products with friends and getting rewarded for that. Through a referral program, you encourage your customers to help grow your brand community.
Try to use Social Login. It enables one-click signup and makes login easier without needing to manually type in information on your Shopify site. This feature provides easier access to a customer's account and enables creating an account much easier. Let your customers enter their account via their Facebook, Twitter, Pinterest, etc. Also, you can use gained data through social login for customer analysis.
Since you are planning to open your store soon, a blog will make your shop more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases. It will drive more traffic to your website and increase your conversions too. Also, constantly adding new content to your blog will positively impact SEO.
Offering a wishlist is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn't purchase. Since you offer various scents and size options, I recommend adding a wishlist to improve the user experience. If the items from the wishlist haven't been purchased, automated emails will be sent out as a reminder. Moreover, you can analyze the data to see what items people save for later and what items they actually buy, which will help you identify the most popular scents and items.
Hopefully, I managed to help you. If so, please let me know by liking this post or marking it as a solution.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave. We have 5 great features - Reviews, Wishlist, Rewards&Loyalty, Social Login, Instagram.
- Make all the images aligned to each other in your store.
- Add a separate page of shipping policy in the footer.
- Add the 'add to cart' button on the product page.
- Add these engagement tools to engage the visitors coming to your store and convert them into paying customers:
To add the above engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the marketing features in a single app.
P.S- Free plan available, you can install AiTrillion for free here.