Looking for feedback Fantomart.com

[Omokhuwele]

How's everyone doing today. I would recently appreciate feedback on my friend's store fantomart.com. We basically set everything up recently and launched it but we're really new to shopify so we don't know much about traffic and seo, email marketing and converting sessions to sales. We had instagram marketing in mind initially because my friend has almost a 100,000 followers in the anime niche and the store basically sells print on demand anime inspired merchandise, posters and prints and all designs are original covers,but conversion rate is low , would appreciate ideas in all areas thank you so much

You can have a look at the store @ fantomart.com, it is live so you can easily access it

[neha-sparq · Accepted solution]

Hey Fantom Arts Store,

Pay attention to the following points for better store modification:

• The logo is quite"small and unclear".Magnify it for better visiblity.
• Align all "footer links" vertically in a single column for better placement.
• You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here. 

All the best!

Neha :)

[Droppersstop · Accepted solution]

Hello @Omokhuwele ,

I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.

• Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
• Try adding some sale offers to your products to attract customers.
• Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.

I hope our feedback helps you.

Thanks,

Droppersstop

[Omokhuwele]

Thank you for the feedback, I would try out the growave application. As for the discounts we already gave our email subscribers access to free shipping sitewide and the 25% sale was justified with launch week being the reason. I do agree with you that the products are indeed pricey but since we print everything on demand our print provider is printful and it is more expensive compared to other print providers(A smaller profit margin), but the reason we went with that was because they are reputable for much better print quality. Another question I have is, Is it possible to reduce the prices after store launch when people have already purchased or seen the old prices? What could be a good justification for that?

[Omokhuwele]

Thank you Neha for your feedback I look forward to implementing those features on the site.

[Omokhuwele]

Thanks Dropperstop, Do you have any suggestions i could use to generate the high search keywords for seo, As for the sale we already have a 25%discount and all subscribed customers get access to frees shipping. I would work on the blog this week.

[neha-sparq]

Pleasure is mine! Happy to help you.

[Sajay · Accepted solution]

Hey @Omokhuwele 

Welcome to the Shopify family, and congratulations on your store. Your art is pretty awesome!

Your store looks pretty great on the first look, good job. I have a few observations which can help conversions once people land on your website:

1. There are too many products on your home page. If you overwhelm the user with too much alien info/ too many choices, they will most likely drop out. Show a few featured products on the homepage maybe your bestsellers and your new arrivals. Show everything else on the products page. 
2. Add a separate “About Us” page. When a new user lands on your website, they will be looking for signs of trustworthiness. A good, personal about us page makes your brand stand out and connect with users. Mention your Instagram page, your following, your story, add pics of the people, and make it personal. 
3. Product images. This is my biggest observation, on almost all products - you have only 1 image. You should add multiple images - which shows the product close up, inside, etc. This is the only interaction users will have it, they can’t touch it and see, so be sure to add as many details as possible. A bad product listing is the #1 users don’t convert.
4. On the same note, have you thought about using product labels/ stickers to highlight your bestselling products? You can use these “mini-banner” kind of labels on top of your product images to guide user’s attention to the right product. Apps like Modemagic can help you apply product labels (full disclosure: I’m a part of the Modemagic team, I think it could really help you!)
5. When I press “add to cart” on any product, the checkout button is being hidden by the chat button.
6. 
7. Lastly, testimonials and reviews are another way of proving the authenticity and quality of your products. Get some testimonials from your current customers and add them!

I hope this advice helps out. Hoping for more sales in your store!

Cheers