Hey everyone. I have been running this site for a while and, although customer feedback has all been excellent, I've been having a tough time scaling. The site gets some organic traffic (~2500 visits/mo) and I'm building an email list with a drip campaign. Paid ads I've run have all had an upside down ROI so I haven't been able to maintain them - note that I've run many ad campaigns in the past that have done well so I don't think this is due to lack of experience in PPC.
I've tried a few themes including some pretty expensive ones, but this one (Boundless) seems to have the highest conversion rate.
It's a fun business and I love the customers I get so regardless of how well it does I will likely keep it going.
I'm curious if anyone has any advice or notices anything that might be preventing more sales. Really just looking for a second set of eyes and potentially some suggestions for improvement.
Thanks in advance. Here's a link to the site and a list of apps I'm using.