Hope following suggestions will help you
think that your store could use more reviews/social proof. One great way to build social proof is to collect video reviews. Real customers talking, on camera, about how much your numbing cream has helped them. You can use the Shopify app Intercept to collect customer video reviews and upload them directly to your Shopify store. Check it out - https://apps.shopify.com/intercept
Hope this helps,
Have seen your store and it looks amazing.
However, I think you need to increase your social proof.
There are some ways to help you do that:
- Have more products
- Have more product photos. The best way is that you post real-life product photos to your Instagram, and create an Instagram gallery to show Instagram content and photos on your site easily.
You can check it out if you want to create one: Shoppable Instagram Gallery.
- Have a blog page. Your products are related to health, so people need more information to know would they really can trust the product.
- A live chat support is a good way to increasing trust in customers.
- Product reviews are very important to increase social proof.
And did you try a discount event? It can be useful.
Also, your product has a specific niche, so just try to target the right people.
Hope this helps!