First of all, it's great you have a niche. That's a big part of the battle, and it will make marketing much easier.
I think what your website is missing is more images/visual interest. Simplicity is good, but, in your case, your website seems a little bare. Here's what I'd change
- I'd add a logo
- I'd limit the amount of products featured on your home page
- I'd improve the product image quality
- I'd remove the sorting by date feature
- I'd make the image bigger on the "About Us" page
It looks like your catalog is off to a great start. Adding some marketing-driven branding and design elements would be a solid step towards creating more visual appeal for potential customers. For example, a nice, large hero image with a call to action within it is common practice for landing pages.
If design is not your strong suit or is not something you want to dedicate much time towards, allow me to recommend checking out our app Shogun Page Builder. It comes with several pre-built page designs, including some that are geared (no pun intended) towards music products. Fully designed Shopify pages can be created in just a few clicks.
If you're interested in checking it out, there's a 10-day free trial. Plenty of time to see if it is a good fit. And, if for any reason it isn't, you keep any pages that were created during the trial either way. :)
Please feel free to let me know of any questions. And best of luck with your store!
This is Dallas from the Social Care Team. I took a look at your site and I would be more than happy to help you out and give you some feedback.
When I opened your site the first thing that I noticed was a pop-up. Pop-ups are really good, however, I always suggest that they be set to come up after a certain amount of time (30 seconds or so) or you wait until your customers are something like 60% down the page. The reason being is that if you have new customers come to your site they don't really have time to see what it is that you offer so they won't know if they even want to sign up. When the pop-ups come up right away one of two things will happen. Your customers might close the pop-up, look at your site, then realize that they do, in fact, want to sign up but now their pop-up offer is gone. Or the second option is that they get annoyed and just close out of your store completely. We don't want that to happen.
Now on your site, you have a really bright and crisp store. The colors have a nice contrast so they will work well for any customers that may be visually impaired. That is wonderful!
However, a big thing that I noticed when I landed on your site was that there wasn't really a description for what you are actually selling. There is a section for the best selling item, but other than that who are you and what do you do? What is the story of your brand? Are you a guitar store, a music store, and accessories store? I mean I know, but I have been specifically looking at your store to gain context. When you design your site layout it is best to try and think about your toughest conversion, or toughest customer. Who are they and what do they want to see? What do they need to know about you before they are willing to make a purchase? How can you make them feel comfortable to make a sale with you? These are all questions that will not only help your store visually but if they are approached properly they can really help to drive sales up. Take a look at this music store. (NOTE: This is just a reference, I am not able to say whether it is or it isn't with Shopify, but it is a popular music store so I figured you could get some tips from their layout)
With that said, I recommend you add a bit more to your home page. Things like:
I also have this link of some other Shopify hosted stores that you can look at for some more inspiration.
You have a customer testimonials section on your site and that is wonderful! I definitely suggest keeping that! However, you might want to think of adding a review app to your site. Something like Product Reviews App or Stamped.io. When it comes to making a sale the biggest thing that you have to think about is how your customers feel towards the site and if they trust you. According to Forbes, 90% of customers read reviews before making a purchase. Incentivizing customers to review their purchases is a simple and effective tool that you can consider using to bolster trust with potential customers. What better way than to have your previous customers tell your future customers how great your products are? And even better, give them the option to even review your entire store.
You have AliReviews on your product pages, are your items from Aliexpress? If they aren't then I suggest getting more personalized reviews from your actual customers with the apps that I suggested above. The apps above will give you the option for site-wide reviews as well as product-specific reviews.
On your product page, I really like how you so clearly shared how the shipping works, what the quality of the products is, as well as their features. I would, however, suggest adding a paragraph that gives a bit more detail about what the product actually is and what it can be used for. Basically, a paragraph that sells your product. It may be very simple and common knowledge to most as to what a guitar pick is in general, but you may get some new customers who are not sure why they should buy your guitar picks. Sell to those people. This blog post here is amazing at helping with product descriptions. They have about 9 amazing tips that can help make product descriptions that sell.
On your page, you have a section that says "Our Partners" and it has a bunch of random products. I will be perfectly honest, that section didn't make sense to me. It is out of place and doesn't match what you are selling at all. Since your niche market is guitar products, partnering with the dress, jewelry and wigs just don't match up. If anything, this may drive your customers away because it is too random, it lowers the "price" of your store and lowers the trustworthiness of your site.
As far as product images go, you have the name of the product on the page and in the image. That isn't necessary. I suggest removing the text from the images and leaving it with just the name on the page and in the collection.
Your about page is great! Having the picture really helps to humanize your site. Good job!
I gave a lot of information, but I think these are definitely things to help you increase the look of your store. Then hopefully these adjustments will turn into sale conversions.
Excellent, Tyler! Please do share a link afterwards. We'd love to see the changes that've been made. :)
Best of luck, and have a great holiday season!
That is so exciting Tyler! I would like to officially welcome you to the e-commerce family.
If you have any more questions at all please let me know. Or you can contact our live support gurus by clicking on this link here.
I just wanted to let you know that I made my first Shopify sale today after implementing some of your suggestions. You guys gave some great feedback and I'm thankful for that. I'm still in the process of improving my website and adding more of your suggestions. There's a lot!
I'll be in contact when I need more advice in the future.
Merry Christmas and happy holidays! :)
That's excellent, Tyler! How exciting! Congrats on the new sale. Here's to many more. :)
Have a happy & prosperous New Year!
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