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This is PageFly.
I would love to share my recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment.
You have a very nice and attractive store, however, I have some recommendations and hope that they can help you.
Add a favicon to your store.
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
1. Home page
1.1 Make the sticky header
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Talk about your brand
You are investing well in the image's quality and it's better to keep the customers stay longer with an introduction with image and text block.
I have a PageFly template example for you
1.3 Show more collections
On the home page, I can see 7 collections of your store but some of them are not displayed on the home page. Many visitors are finding bags and socks can leave quickly when they don't see them , especially when you don't provide the sticky header. What I would recommend here is showing more store products from other collections so customers can see all store collections and this can help to decrease the bounce rate.
1.4 Add customer's review
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonial/product reviews on your store. They can be placed for each product or even a review collection on your home page. Check this guide to know more about its benefit and how to make it effective.
1.5 Add social media
You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.
I also notice that you put your store's social media on the footer but it is less attractive, therefore I recommend you should add social media account with images, for example, Facebook or Instagram feed.
1.6 Adding direct links for the "Return Policies" And "Shipping Infor" on the footer
2. Collection page
I take this page for example https://www.projectquirk.ca/collections/accessories
2.1 Add secondary hover image on each product image
I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.
2.2 Use the Load more button instead of Pagination
Instead of switching to many pages, go and back, you can replace the pagination with a Load more button. Therefore, customers do not have to change too many pages to see all products, they can press the Load more button to see all products on 1 page. This helps customers easily compare many products and see the wide range of your collection.
A page builder would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
In the holiday season such as Black Friday, Cyber Monday, etc, I prepared a master guide with unique marketing tips and some checklists to help to most out of those holidays.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!
You can consult my new landing page here if you want to have more ideas.
Hi @projectquirk !
Add a favicon.
If your website is credible, you’ll be able to generate more site traffic. One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways. If you have the means, you can use celebrities to promote your brand.That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.
Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post
Hello @projectquirk, here is the feedback:
- Make these clickable.
- Add a Favicon.
- The home Page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- New arrivals, Bestsellers- Testimonials- Newsletter sign up box- Instagram Feed
Some marketing tools that you should add that will help you to drive conversions and maximize customer engagement in your store:
- Add a loyalty reward program. You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, share or follow on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and helps in retaining your customers.
- Add web push notifications, it will help you to retarget your customers even when they are not on your store without getting their email address.
- Add a chatbot- You should welcome new visitors, boost your customer engagement, deliver personalized recommendations and much more. Give customers instant answers 24/7 with the help of the live ChatBot.
- Add a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product.
Hope this helps!
If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.
I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.
We are happy to help sellers to increase sales in this BFCM.