My name is Ren from the Shopify support team. It sounds like you have been successful in finding a niche that you are also passionate about. This is a formula for e-commerce success!
I'd love to offer some suggestions to help the visual component of your website and bring your products to the forefront of your store.
Translator app: I noticed you're offering some translations in another language. The use of an app can help clean up the page and remove text that otherwise starts to look bulky. A translator app works in one of two ways. It adds a drop-down list to your store where the user can select the language they wish to see your content in or it detects a user's IP address and automatically translates your content into the appropriate language.
News section: I love that you're making sure to keep your content currently by adding updates. I recommend freeing up your home page by adding a menu item in your navigation for news and updates.
Shipping section: This would be another great menu item to add into your navigation to help free up space on your home page.
Categories/Collections: Without knowing too much about the culture of your product, it's hard to know whether categorization would be possible but if you can (by type, color, style, theme, etc) it can help streamline the way your customers search for what they want.
Finally, I recommend considering offering some sale incentive like a discount wheel or even bundling some of your products for a better price. Have a look at the apps Spin to Win Wheel and Product Bundles.
How are you marketing your website? Do any fan groups exist on Facebook or other forums?
Hope I've been able to help with some ideas and add some value here. Feel free to reach out with any questions!
Ren | Social team @ Shopify
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Congrats on the store. Here are some ways to make your store even better and make people want to purchase.
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Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.