Looking for feedback on my DTG apparel shop, Burly American Trading Company

New Member
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Hi All,

This is my first post and I'm looking for any feedback on my store: www.burlyamerican.com

I've been promoting through FB and IG and I am getting some through traffic (not a ton yet, ~200/week) and a sale every week or two. I've been slowly updating and work on advertising since April. I just want to make sure my site is up to par. I've been getting positive feedback from friends and acquaintances but was hoping to get some good input from some of the veteran ecommerce owners here. Please take a look and let me know what you think!




Well that is good news you have some sales and a specific niche which is also good.  My first comment based on the fact that you have some sales already is to show a Sales Popup to demonstrate social proof.  This helps sales conversions a lot to see activity.  Also a review app, or at least show some customer reviews on your home page.  Even a note/bio from a well know influencer too if possible. Just another thought on the top header area.  I'd suggest a white background behind your logo, and adding maybe a 1 800 #, Free Shipping or offer in your header.  Also, online chat helps make you accessible.   I can give you a free lifetime account on my Gravy Sales & Marketing Shopify app (see my signature) that will get you some Sales Popups and Reviews for your site.  Just message me if so.


High ticket item store owner and Google Shopping Ads specialist.
Shopify App: Gravy App that lets you build social proof with photo reviews, sales/cart pop-ups and referrals.
Shopify Partner
1956 124 434

Hey Burlyamerican,

The central banner looks quite cool and the logo and favicon as well. Kindly follow below-mentioned pointers for further improvement:

  1.  Bestsellers should be added to define site peculiarity.
  2. Newsletter must be added for latest updates on discounts, promotions, etc.
  3. Testimonials and Instagram images should be added for promoting your brand.
  4. Discounts must be offered for better customer association.
  5. Reviews must be added below every product to improve customer choice.
  6. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  7. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.

    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Hope your store improves and receives success very soon.




Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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Hi @burlyamerican 

I like your workout gear! Have you thought about using Klarna as a pay later option? Klarna is a great way to increase sales and traffic to your online store. We can also feature on our shop directory, instagram, and other social media to increase website traffic as we have over 7 million user impressions per month. The best thing is we take all of the risk, you get paid right away. Here is a little more information and getting started is easy.




Hope this helps!


Shopify Staff
Shopify Staff
304 18 56

Hi @burlyamerican!


This is Iris from Social Care.


I just checked your store and have noticed the following:


1.- I checked your Instagram account and I see that you have good content to create an Instagram feed or Instagram gallery. To be able to do this I recommend you check our app store where there are several applications to create a photo gallery (merchants usually add the Instagram feed at the bottom of their homepage).
One of the most used is Instafeed, this application has a free plan and more than 500 reviews.


2.- Moving on to another topic I see that you don't have any section that talks about how you got inspired to create this business or history, I would even recommend you to include a picture of yourself. With this, you can generate more trust among your customers and they can see that you are a real person, I invite you to read this blog that talks about how to build trust and how to write the perfect about us page.


3.- I know that you are just starting and for the same reason it would be a good idea to create a newsletter to start getting the attention of some clients. Shopify helps you to collect the data from your customers as email addresses and the number of visits. If you are looking for something more advanced to create email marketing you can also use some applications such as:



I hope this can help you and let us know what you think about these recommendations. Have a great day!


Iris | Social Care @ Shopify 
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