I've recently updated the theme on the store (to the Brooklyn theme), but I'm looking for feedback on the store: www.myschoolmemories.com.au. Mainly looking, taxonomy, colours and generally the layout.
Hope the following suggestions will help you
Hello @MSM2020, I hope you are doing well! Nice start to your site. Let me know if the below is honest enough! It's a nice list to begin with, and I'll be happy to take another look after you've made some changes!
- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.
- Add a Favicon.
- You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, share/ follow on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and help in retaining your customers.
- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
- Make sure you are using email marketing automation to reach your customers.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!