I was wondering if anyone would care to look at my store and provide feedback. My store sells makeup for men, it get a lot of views however conversion is very low. I feel like something must be missing as viewer are not going much further than the homepage. I know this is a relatively niche market and therefore may not interest a lot of people. However I would be grateful for all and any feedback you may have. My store is already live so here is the URL:
Hi @Matt_Lavery !
Welcome to Shopify and I wish you good luck!
Conversion optimization is much more than boosting immediate sales. It’s also about capturing information that could lead to sales.
The add-to-cart rate tells us the percentage of visitors that placed an item in the shopping cart, regardless of whether the visitors consummated the purchase. The action typically represents an intent to buy, and it is usually higher than the purchase conversion rate.A high add-to-cart rate indicates strong product pages and calls-to-action.
Adding a product to the cart is one step in the sales process. The purchase conversion rate tells us not only the percentage of buyers to visitors but also the percentage of abandoned carts. The average purchase conversion rate is around 2.3 percent, with the top performers reporting upwards of 11 percent.
Not all hope is lost when you don’t get the sale. Capturing email signups is the next best conversion to a sale because it connects the site with prospects. The average conversion rate for email signups from websites using scroll boxes and popups is about 2 percent, with the highest at roughly 5 percent.
Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Hey there @Matt_Lavery ! Here's what I'd like to suggest -
1. If you're looking at the homepage, then you'll notice that you're not using HD images! Don't do that! It just spoils the UI of your store! Try and come up with some great images for your store!
2. You have come up with a great product page, but the only suggestion is that you should 2-3 images of every product. Coming up with just 1 image, spoils professionalism.
3. Also, you can try and come up with a blog section, and this way you can talk about your venture, your products and much more!
Next, you need to plan on your selling strategy! There are around 60+ global marketplaces where you can start selling your merchandise! With such a great store, it's time for you to take your game to next level!
I'm from CedCommerce - a team of coders and marketing enthusiasts who help eCommerce entrepreneurs with store set-up and customizations!
We'll be happy to assist you with any kind of customization; add-ons or planning out sales/marketing/social media strategy!
As a Shopify store owner, you need to know the course of your journey!
It's going to help you throughout your time in the eCommerce!
Ps. We're just a message away!
Wish you luck with your Shopify store journey! Cheers! .-.
I've taken a look at your store and found there are quite a few things which if added can make better conversions.
1. Add 'New Arrivals' section to help customers keep updated on new products
2. Add Contact Us page for better customer interaction.
3. A FAQ would be useful!
4. Discounts and limited-time offers will help to increase sales.
5. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
6. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.
Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. You can get your free Google Index Score through flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!
Hi there @Matt_Lavery
Welcome to Shopify community!
The product you are selling looks amazing, not much merchants that are selling products like you are!
I have a great solution to your problem. To increase conversion and boost up sales, what you should do is set up your retargeting campaign. Retargeting campaigns allow you to re-engage and remind customer of your brand after leaving your website and offer product and product informations they viewed with different kinds of attractive ad creatives. In other words, the goal for a retargeting campaign is awareness and conversion. You can start by installing the Ako Retargeting app on the Shopify app store. Ako Retargeting is a cost-efficient tool that could help your business increase awareness and conversion. The app helps you get your potential customers back to your website by delivering the most relevant product information to them at the right time, right impression and right cost. Take a look at how you can set up a 14 days campaign in less than 15 minutes here: https://medium.com/@akohubteam/how-to-create-a-sequential-retargeting-campaign-591861d257b5.
Let me know if you have any further questions!
Firstly, use a high definition image as your welcome banner with a call to action, you can get HD images on Pexels.com or Unsplash.com they're free to use...
Also, your hanging banner contains too much forms and takes much heading space.... Then your colour theme in the popup menu needs to contrast just enough...
Kindly shoot me an email at Dalexicographer@gmail.com so we talk more on this and fix this the best way possible.