Looking for feedback on my new shop, Fairly Species.

16 0 2


We're would like to receive feedback on our store. https://fairlyspecies.com/

The recent change we made was the rich texts below the slideshow. We used to have text like "Here at Fairly Species, we are keen on helping you express your identity... blah blah blah" and that was about 4 lines long. If opened via phone, the text seemed too much, and as it would be easier to tell directly what the customers want if we use a couple of readable words, we decided to test out:

We help you stand out from the rest of other activists.

Let us know what you think and we also want to know if the message we are trying to deliver is clear enough. 
Thank you. 
Shopify Partner
894 24 277

Hi @taikikobayashi !

I highly recommend changing the theme store - https://themeforest.net/item/avone-multipurpose-shopify-theme/24276567 - try this one, it is fully customizable and looks very professional and stylish.

Add clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.

Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.Your e-commerce blog will not only drive more traffic to your website—but it will increase your conversions too. Your blog will make you feel more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.

Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.

Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.

Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.

Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
Shopify Expert
1207 61 366

Hi there! Maggie, Shopify Expert here  

The store looks great, and the designs are really eye-catching The text below the sliding images looks great, and it's a strong welcome message.

Consider also adding a short tagline and a CTA [call to action] to each image in the sliding banner and link it to a relevant product or collection - you don’t prompt your visitors to click anywhere, so there’s no urgency for them to take action: click + shop. Adding a CTA button can definitely help you improve your conversion rate.

Consider cropping your product images o he same height, as currently they have different heights, pushing the titles below up and down the page:

Screenshot 2020-10-26 at 06.16.06.png


Consider also working on better product titles. "Bamboo Toothbrush" is too generic and too competitive keyword to help you get found in Google. If I search for that keyword, I get bombarded with over 9 million results, mainly Amazon and sustainable bamboo product stores on page #1:

Screenshot 2020-10-26 at 06.20.37.png


You need a much more specific and less competitive keyword if you want to be found in Google and drive free traffic [that goes for each of your keywords for any product in your store]. 

You can find those keywords by running more in-depth keyword research, as shown in this article: https://www.rockpapercopy.com/keyword-research/

Even by using a free Keyword Planner you can find great selection of keywords:

Screenshot 2020-10-26 at 06.27.40.png


Pick the one not targeted by major brands [analyze Google search results to find out], with Low to Medium competition, good search volume, and of course the transactional keyword [used by potential buyers, and therefore most likely to convert]. See how to know if a keyword is transactional: https://youtu.be/Jt-6xwYYRXg

Refund policy - consider hyperlinking your email address for a one-click contact - see the step-by-step instructions here: how to hyperlink email address.

Contact us page - consider adding a short paragraph here too. Few sentences such as: “Contact us now with any questions. Email us at [your email address] or fill in the form below and press “Send”. We will get back to you within 24 hours.” will feel more personal and be inviting for people to reach out and contact you.

Social media icons - make sure to open the icons in new tabs, so you don’t lose the valuable traffic. Please see how to do it in this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser

Blog - consider blogging regularly. Blogging is powerful - it helped me get to Google page #1 in only four days with this blog post: Breadcrumbs in SEO. This is a great way to keep your visitors on the website for longer, and also to get more traffic from Google from people interested in these topics. 

I discuss how to write articles that rank on page #1 in my Facebook group 30 Days 2 Page 1 - join it now!

Your SEO score is 48/100


Your Google snippet [meta title and description] need optimization:

Screenshot 2020-10-26 at 06.38.20.png

Your meta title is “Fit in & stand out. – Fairly Species” which is too short and doesn't mention what you are offering - consider adding an incentive here too to ignite attention and prompt people to click your listing. Meta description is too short and too generic. It doesn't contain any keywords, so Google won't show you in any specific search results. Make sure to inform here you are selling vegan T-shirts, beauty products [insert relevant keywords here], and add a CTA [call to action], to invite people click your listing from Google.

As it’s not defined, the snippet doesn’t reflect what you have on offer to your best benefit. This is the snippet people see in the search results - so make sure it’s irresistible. You need people clicking your listing as they see it, otherwise Google will drop your site from the results. Make sure to optimize your Google snippet [meta title and meta description] for your homepage, products, all pages, blog posts [in the future], collections etc. If you’re not sure how to do it, please check this FREE video course: How to SEO your website and get to Google #1 in 3 Months.

You have quite a substantial number of broken links:


That could definitely affect your SEO score [and Google rank] due to web usability issues. Consider removing any broken links or updating to fix them. Request your free broken links report now.

Also, work on the amount of content on your website - through regular blogging and adding more pages - that gives Google more reasons to keep checking your website and crawling it again:

Screenshot 2020-10-26 at 06.46.03.png


Google loves written content, so blogging regularly can help you improve your SEO. 

Image alt tags - make sure to add descriptive SEO friendly alt tags to each new image you upload. That’s a great way to improve your SEO [Google will be able to understand what each image represents] and make your website more accessible for the users who browse with images switched off.

Consider also adding Google Analytics - it’s a great way to track your progress and see where your traffic is coming from:

Screenshot 2020-10-26 at 06.46.50.png

This video will show you how to add Google Analytics to your Shopify store: https://youtu.be/wOAHYPV01Ug


Here are a few guides that might help:

If you found these tips useful, please like this post and leave a 5* review on my TrustPilot profile. Thank you!

Looking for a more detailed critique? Reserve complete website audit here: https://www.rockpapercopy.com/critique/  

Best regards,


Rock Paper Copy

Shopify Expert | Ecommerce SEO Wizard


Shopify Partner
2961 170 547

Hello @taikikobayashi, I hope you are doing good! Yes, the message seems good and it's clear. That's great, really appreciate that. But I would recommend it displaying in a more better & attractive way. You can use an attractive image. Here is the feedback about your store:-

- Display collections- product recommendations- testimonials- newsletter signup box- Instagram feed.

The first fold of the website should always have a call to action in it - And here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions. 

Start using loyalty programs for customers for every action they take on your store. A loyalty program entices your visitors to keep engaged with your product and website. In Fact, you can rewards loyalty points to your store visitors when they "allow" your push notification opt-in or when they share your store on social media and a lot of other activities.

- Set up Newsletter Subscription with automatic emails with thankyou and discount coupon.

- Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.


To implement these tools in your store. I would recommend you to install the all in one Shopify app AiTrillion.com.

I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.

We are happy to help sellers to increase sales in this BFCM.

Also, check out this blog to know the quick BFCM tip: BFCM tips for eCommerce Sellers  

Sachin D | Shopify Growth Expert @ AiTrillion

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