Looking for feedback on my new shop, https://otiummerch.com/

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This is my second attempt at building a successful Shopify Store. I managed to bring about 100 people a day to visit the store but got low sales. I would love some feedback, maybe some recommendations.

Thank you in advance for your time.

Cristian Mara 


15 1 5

Hi @CristianMara ,


Your store looks quite good for its purpose. When you mentioned that you're getting low sales, do you have the % amount? Just to clarify, 2% of conversions are the ''standard'' per-say.


A few things to nitpick about: 


1. Add a favicon to your website so people can associate your brand with your site.

2. You could add an image or video between your navigation bar and  ''New Products'' that takes the entirety of the screen with something to do with your brand or the message you want people to interpret as being core values of your brand. 

3. You should have easy to navigate links on your footer with product pages, your policies & About Us stuff.

4. Your banner could be shrunk in half, reduce the size of your search bar and cart so your logo appears as the largest piece on it by order of priority. 



Secondly, let's talk about your visitors and how you're bringing 100'ish people a day. I'm assuming that you're running FB ads to advertise your store and/or products within your store. Ads are a tricky thing, increasing the daily amount spent doesn't necessarily convert into more sales. Try to fiddle around with your audiences to really get to that ''golden audience'' of big spenders and engaged shoppers. Keep trialing and trialing until you have enough data collected to re-target that specific niche.


Best of luck on your adventure!




Dear CristianMara,


Congratulation for your store.


I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:


  • Logo & Favicon - Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
  • Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header
  • Footer -Optimize your footer with newsletter social links, FAQs,Contact us.Need lots of improvement. 
  • Add to Cart icon - Prompt users to direct add products to cart without visiting the cart page.
  • Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  • Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  • Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
  • Trust Badge : All the policies , Faq, Payment icon , Highlight return policy , customer support , testimonial etc - All these features are important to build trust for your brand among your users.
  • Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  • Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  • Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  • Featured / Bestseller products - Engage your customers by letting them know the bestseller products on your store.
  • Testimonials - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand. Need to improve the visualization in your store 
  • Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  • Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
  • Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  • Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
  • Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page 
  • Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
  • Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
  • Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
  • Add Contact Us page for better customer interaction.
  • Use track order feature.
  • Need to improve Overall Design.
  • Index all your products in google

If you need help please contact us at https://www.task4store.com/pages/contact-us

Best Regards
MS Web Designer| MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
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Shopify Partner
398 33 125

Hello @CristianMara,

I've taken a look at your store. You can make some improvements to increase the conversion rate.


1. You can add product slideshow/banners on the Home page to make the store look professional.

2. You can add testimonials on the home page to make the store look more professional.

3. Add 'New Arrivals' section to help customers keep updated on new products.

4. Add product reviews as most of the customers read the review before purchasing the product.

5. Add email id or store address in the Contact Us page for better customer interaction.

6. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website.

7. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.

8. A FAQ would be useful!

9. Discounts and limited-time offers will help to increase sales.

10. Add more payment options which will be convenient for the customer to purchase products.

11. Add About Us page which is a reflection of the purpose and personality of the business.

12. Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.

13. Add filters in collection pages to helps your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)


Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. You can get your free Google Index Score through flare. Plus! only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.


Hope this was helpful!


Driving the next decade of eCommerce
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Thank you so much for your reply. Your tips were very helpful and I will take them in consideration.
Cristian Mara

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I'm getting a 0.53% conversion rate. 8 orders per 1,311 sessions. I don´t run Facebook Ads, but I post some on Local Groups. I do some email marketing, and recently I started re-targeting with Google Ads. I don´t plan spending a lot on ads until I get a clear image of the people I want to show them too.

I think you are right with the "golden audience" :)


Thank you for your time, I greatly appreciate your help.

Cristian Mara

Shopify Partner
219 17 82

Hey @CristianMara  welcome to Shopify family


I checked your store and would like to share a few tips and feedbacks


Feedback #1: Add an 'About Us' page. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand , making a strong impression on curious customers.
Do give a read to this article: https://www.shopify.in/blog/how-to-write-an-about-us-page

Feedback #2: Invite customers to be part of your community. Also having a blog, getting out articles and having fresh content once in two weeks will allow you to drive traffic, help in starting conversations and build credibility.

Tip #1: I suggest you try adding some kind of stickers/badges to showcase stuff like trending, running out fast, back in stock, hot seller etc.  Apps in Shopify app store can help with this by making the process very easy & simple. With labels/badges, you'll be able to tap into powerful psychological triggers such as scarcity, social proof, and urgency to boost sales.


Try out this and let me know if you want any further help, I'm always happy to help.



PS: CoVid offer for all stores at https://community.shopify.com/c/COVID-19-Partner-Offers/Free-Credits-for-In-Store-Conversion-Sticker...

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