Hey @AmourNoir ,
I checked out your store and my first impression is that you have a great collection and the store is well set up. You have a very unique collection of products and I am sure your audience would love these!
I can give you a few feedbacks to improve your store visually:
1. Try to keep all images squared. It'll make your store look visually cleaner
2. The collections image on your home page can use more vibrant images. Choose images that are of high quality, vibrant and the product looks very clear on that image.
3. I saw your twitter link was not set. It leads to twitter home page
4. In your menu, the "our catalog" drop-down, the candles section goes to a separate line which looks odd. You could try making them all come in the same line
You can also check out the app I recently launched. You can use labels such as trending, bestseller, sale, new etc on your product images using this app. Labels would help you highlight certain products and let your customers choose products quicker. Do share your feedback if you try it :D
App Link: https://bit.ly/36ly69H
Cheers, and wish you all the best for your store!
Hey there, @AmourNoir!
It looks like you’ve put a ton of work in your site, and it shows! I especially like that you use your own clothes in the model. Great job!
Let’s dive right in:
I like that your main navigation is condensed, but I don’t think it’s in the right order. Use heatmaps to see where people are clicking, even on the drop-down. You’ll be able to see where they are clicking to help you re-order it. I would suggest something like Home | Our Catalog | About the Brand | Contact Us.
If you get a higher volume of mobile traffic, you’ll want that Contact Us to be on your main navigation. The About Us page could be rehomed just on the footer, but let your heatmaps show you more.
For the Our Catalog drop-down, is there a reason why you expanded on Accessories and Candles? I would just take out those expanded sections unless heatmaps show they are getting decent traffic.
Looking at collections themselves, clean up those filters and add some to help customers. For reference, I’m looking at Men’s Clothes. Right now, the filter looks like this:
It’s not very helpful for customers. The only two things that may be interesting to me as a customer are Hoodies & Sweatshirts and sale. I would add options here for price, availability (since you have a lot of sold-out items), sale, size, color, type of clothing, etc.
If you’re curious, watch session recordings, which act like a DVR for your website, to see how people are using your filters and searching for items.
Moving into the product pages, I’m looking at the Plaid Track Pants - Red X Leather Patch. There are a few things I would change:
For the bracelets, I ran into some questions. There were two bracelets with different messaging on them. I understood that these would be sold separately, but which message would be sent? If it’s only Self Love, then I would remove I Always Believe In You from the image. It’s too confusing for customers, and you don’t want customers to be confused.
It’s also missing some pretty vital information, like how large it is and what the clasp looks like. Again, a better description would be helpful.
I love the work you’ve put into the store and can’t wait to see how it grows. Visitor behavior is going to make a world of difference in finding what your customers are doing and how they use your site. Sometimes we think they use it one way when they use it an entirely different way. Lucky Orange has heatmaps, session recordings, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps. Good luck!