Hey everyone! This is a side hustle I'm hoping to scale up and I know there are things wrong with the store, mostly a lack of content and educational content about the product but I'd love help figuring out where to prioritize my efforts and get general site feedback.
The store is www.perspectivesmoke.com, it's very new but I'm getting decent traffic just no sales - let me know!
Hello @Bmiddleton, I hope you are doing well! here are some suggestions that you can work on:
- Add a call to action button here as shown in the screenshot.
- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. Add reviews on the product page. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!