Looking for feedback on my new store

[rmax]

Hello,

I put together this store in the cat niche and I'm seeking feedback on what you

think about it.

The images in the collection list are all the same color and I don't know how

to fix it. They just turned that color when I created the collection.

I've been told that there's a lot of links, I don't know if that's good or not.

Also I've been told that I need another theme.

So what you think, should I hire someone to make it better or run with it

the way it is? Thanks for your input.

https://catwatchworld.com/

[neha-sparq]

Hey Cat Watch World,

The theme looks quite apt to your"store branding and niche". However, you just need to take care of a few points mentioned below as follows:

• Remove the "excess footer links" which are already a part of the header.
• Hero Banner should be increased in length for a "symmetric orientation".
• "Your logo has the power to invoke an emotional response from the shoppers".Hence, it should be modified by a better font style and color.
• Including"Free Shipping Offers" using a "bold unique header template" and a "catchy tag-line" like "Ends Today! Free Shipping on selected products" as a part of your store header can encourage people to take you up on the offer.
• Promote your free shipping offers with progressive messages and a cart goal and motivate your customers to increase cart values and boost sales using Free Shipping Bar by Hextom.
•  You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here.  

I hope you find the above pointers helpful.

Neha :)

[rmax]

Thank you very much for your input. I'll study it some more and put it
to good use.

[MS-WEB-DESIGNER]

Dear rmax,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

• Logo & Favicon - Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

• Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header
  
• Footer - Optimize your footer.Need lots of improvement. Put all policies pages and faq pages at footer.
  
• Custom search - Customize the search icon with a toggle effect so the search form slides out when user clicks on the icon. Makes your site look neat.
  
• Add to Cart icon - Prompt users to direct add products to cart without visiting the cart page.
  
• Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  
• Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  
• Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
  
• Trust Badge : All the policies , Faq, Payment icon , Highlight return policy , customer support , testimonial etc - All these features are important to build trust for your brand among your users.
• Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  
• Trsut badge on home page - This is important as this helps to build trust and assures your customers that your brand is authentic.
  
• Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  
• Featured / Bestseller products - Engage your customers by letting them know the bestseller products on your store.
  
• Testimonials - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand. Need to improve the visualization in your store 
  
• Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  
• Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
  
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  
• Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page 
• Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
• Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
• Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
• Need to improve Overall Design.

If you need help please contact us at https://www.task4store.com/pages/contact-us

[rmax]

Thank you very much for your in-depth review of my site. I study it very
closely.

[neha-sparq]

Pleasure is mine! Happy to help you.

[Gari]

Hello @rmax 

Congratulations on your store page! It's quite well done. I don't know if you already asked someone to help you out with it, but it look in good shape right now.

I saw a couple of things that could be made better though, so I thought I'd share them with you. 

1. On your homepage, make the top navigation bar fixed - even if the person scrolls down they should be able to navigate to the rest of the pages without having to go to the top. 
2. Try to add some reviews to the store. I know it can be difficult to get these reviews right when you start off with your store. But this adds trust to your products. And shoppers are more likely to buy that way. 
3. I think we could use a wishlist or an Add to Favourites button. This will allow you to send more targeted follow up emails to your shoppers and even notify them if you're running any offers or sales. 
4. You could add some kind of urgency by adding stickers or labels to highlight things like sale/trending/free shipping. The Shopify app store is source of some really good apps that can add this kind of a focus to your store. I added two below which I thought might look good. What do you think? You can always look up more styles here.  

Do let me know if this is useful for you.

Hope to hear from you soon! Till then, good luck and do stay safe!

Garima

[neha-sparq · Accepted solution]

The pleasure is mine! Happy to help you.

[rmax]

Thank you very much for your input. I'll look into that. I do need help
with marketing and planning.