This is just my opinion but for me right away the color scheme was hurting my eyes .. maybe shoppers are clicking and just can't purchased due to unappealing color combos ? many shoppers like a simple, not so bright of a color scheme so they can look around a bit more( some may have issues with bright colors due to their eye sight if that makes sense ) .. that's just my opinion as I did not take a further look .. just first impression.
Home Page: This needs to flow better. I would do this.
Main Menu: Need to clean this up a little.
I love your logo. Keep up the good work. I'll also email you something that should really help you.
Your store looks premium and has a good feeling throughout .
I can confront you to some of the things in a very simple way, if you like you can apply to your store. This will help you in improving UI and overall functionalities to become more user friendly . Also it will build additional level of trust with the customer and drive you a lot better sales.
Your social links are not working , which is a letdown.
Make sure your social media pages opened at the new tab instead of the same tab. This will ensure your customers stay on your website while looking at your social presence.
You have around 52 prouducts , it can sometimes make it hard to find the right product for the new user with the type of theme you have so I would suggest you A smart search . The default search landing page is bit off, I mean it is empty https://melanin-girls.com/search?q= . Improving your search, experience has shown to improve conversion rates and reduce the bounce rate for your visitors.
Try using Sparq which allows advanced filters, typo tolerance and other such feature. Visitors with search are high intent users and their conversion rate is higher than normal users.They offer a free App under 100 products .You Should look for that APP , it is user friendly and easy to use .Check out the features live here. I hope my feedback will help you converting visitors into customers.
I hope my feedback will help you converting visitors into customers.
May it rains customers and orders,