In the last two months my conversion rate has dropped whilst my traffic has not. Around this time I changed my Shopify theme, and would greatly appreciate feedback on the store speed, how easy it is to navigate, the aesthetic, photos, anything! Any tips on improving my conversion rate would be so appreciated.
Hope the following suggestions will help you
I just had look into your website, it's looking good. I observed few points on your website.
-> You can add the item reviews under product page, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy. I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
-> Check below img.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> And You can begin giving dedication focuses to your customers on various credits like joining, subscription, making a buy, taking into account message pop-ups, sharing or following via web-based media mean referral rewards. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. This energizes rehash buys which expands deals and helps in holding your customers.
I hope these points helpful for you! Otherwise, Great work you have done on your website!
Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.
Hello @gvertue, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I've taken a look at your store, and see that your store's overall appearance is visually appealing, and must say you worked hard to make it live. Here are some suggestions that you can implement in your store:
- On the homepage, add a review carousel or testimonials. It helps in building trust with other visitors.
- You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.
Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.
- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
- Add reviews on the product page, 83% of people read reviews before making a purchase.
Overall, your store looks great. All you need to do is make your store engaging & interactive. If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention. Make sure your store is engaging enough to capture visitors and turn them into paying customers along with building a relationship.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.
I hope you are doing well! Have you implemented the suggestions and found the solution?
Did you get a chance to try the app AiTrillion? If you need help with setting up the features, I will be happy to help.
Looking forward to your reply!
Hi Georgia, It looks beautiful. I would like to hear more about :
Circe Jewellery is a small business based in Adelaide, South Australia.
Why do you do what you do?
Hope that helps